Started from a 2-BHK Flat and with Rs 15 Lakh Borrowed Money, 3 Friends Build Coffee Brand Sleepy Owl; Revenue Doubles to Rs 44.4 Cr in FY25

Homegrown coffee brand Sleepy Owl reported a twofold surge in revenue to Rs 44.4 crore in FY25, compared to Rs 22.2 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC).

The company reduced employee benefit expenses by 22% to Rs 7.2 crore in FY25, down from Rs 9.3 crore in FY24. The cost of goods sold stood at Rs 23 crore in FY25, doubling from Rs 11.5 crore in the previous fiscal. Marketing expenses rose 30% to Rs 8.3 crore in FY25, compared to Rs 6.4 crore in FY24. The company also incurred Rs 2.3 crore in transportation costs during the year.

Overall, total expenses increased 27% to Rs 47 crore in FY25, up from Rs 37 crore in FY24. Despite the rise in expenditure, the company narrowed its losses by 80% to Rs 2.1 crore in FY25, compared to Rs 11 crore in FY24.

On a unit economics basis, Sleepy Owl spent Rs 1.08 to earn every rupee in FY25, significantly improving from Rs 1.71 in FY24. As of March 31, 2025, the company reported total assets worth Rs 44 crore, including cash and cash equivalents of Rs 10.34 crore.

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About Sleepy Owl

Sleepy Owl Coffee is an Indian coffee brand founded in 2016 by three friends Ajai Thandi, Arman Sood, and Ashwajeet Singh with the aim of making high-quality, convenient coffee accessible for home consumption. The venture was launched with an initial capital of Rs 15 lakh, borrowed from friends and relatives. The company is credited with pioneering the cold brew category in India and has since expanded into a diverse portfolio of coffee formats and related merchandise.

The company began operations in a two-bedroom apartment in New Delhi, initially launching a single product: a ready-to-drink Cold Brew Box. As of early 2026, the brand has expanded to over 30 product offerings and is available in more than 7,500 stores across 15+ Indian cities.

Recognising the growing demand for high-quality, effortlessly prepared coffee at home, Sleepy Owl set out to disrupt India’s at-home coffee segment by offering consumers easy access to premium-quality brews.

As of March 31, 2025, co-founders Ajai Thandi, Ashwajeet Singh, and Arman Sood each held a 9.36% stake in the company. DSG Consumer Partners held a 42.08% stake, while Rukman Capital Trust Fund owned 13.68% of the company.

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