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Home Trending News Startup News Ranveer Singh Co-founded Protein Snacking Brand SuperYou Spent Rs 1.66 to Earn Rs 1 in FY25

Ranveer Singh Co-founded Protein Snacking Brand SuperYou Spent Rs 1.66 to Earn Rs 1 in FY25

Protein snacking brand SuperYou, co-founded by Ranveer Singh, posts Rs 8.5 crore FY25 revenue; expenses reach Rs 14.14 crore, leading to Rs 5.7 crore loss.

By Mohd Furqan Faizi
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Nikunj Biyani and Ranveer Singh - Founders of SuperYou

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The protein snack brand SuperYou reported annual revenue of Rs 8.5 crore in FY25, according to its financial statements sourced from Registrar of Companies (RoC).

During the fiscal year, the company incurred total expenses of Rs 14.14 crore. The largest cost component was the purchase of stock-in-trade, accounting for 47% of overall expenses at Rs 6.7 crore. Employee benefit expenses stood at Rs 2 crore. The company also allocated Rs 6 crore toward marketing activities, including advertising, brand-building initiatives, and performance marketing campaigns.

SuperYou posted a net loss of Rs 5.7 crore in FY25. On a unit economics basis, the company spent Rs 1.66 to generate every rupee of revenue during the period.

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About SuperYou

SuperYou is a modern Indian health and nutrition brand co-founded in November 2024 by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani. Headquartered in Mumbai, the company aims to make high-quality protein accessible through everyday snacking and supplement formats.

The brand claims to be the first to introduce fermented yeast protein to the Indian market. Branded as “smart protein” under its SuperFerment™ technology, the product is vegan and sustainable, claiming to offer a complete amino acid profile comparable to whey protein but without common digestive discomfort.

Its products are available through its official website, leading e-commerce platforms such as Amazon and Flipkart, as well as quick-commerce platforms including Blinkit and Zepto.

SuperYou’s product portfolio is divided into functional snacks (such as wafers and chips) and high-performance supplements (including protein powders).

In December 2024, the company raised an undisclosed funding round from Nithin Kamath and Nikhil Kamath, co-founders of Zerodha. In December 2025, SuperYou secured Rs 63 crore in a Series B funding round to drive product innovation and accelerate its pan-India expansion. The round was jointly led by V3 Ventures and existing investor Rainmatter.

In January 2026, Starbucks India introduced a new line of cold foams made using SuperYou’s yeast protein, now available across its 500 stores nationwide.

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