Case Study

Sleepy Owl Coffee redefined India’s coffee culture. From cold brew boxes in a Delhi apartment to a multi-category, ₹134 Cr brand, this is the human story of three friends who bet everything on making better coffee accessible.

California Burrito, India’s first authentic Mexican QSR, started from Bert Mueller's idea during a student exchange program in Jaipur and grew into a 100+ outlet chain with ₹196 Cr revenue in FY24, built on authenticity and capital efficiency.

Explore the journey of Blue Tokai Roasters — from roasting beans in a bedroom to building a ₹216 Cr specialty coffee empire with 135+ outlets.

Discover how Licious became India’s first D2C unicorn by organizing the $40B meat market - a bold bet that’s now clocking ₹685 Cr in revenue and redefining how India buys meat.

Rejected by 33 investors, Mokobara was built on design obsession, not market data. Discover how two founders turned a personal itch into a ₹117 Cr premium travel brand — redefining luggage, lifestyle, and love for craft.

Discover how Kiran Shah walked away from his family’s iconic Apsara Ice Cream brand to build Go Zero—a guilt-free dessert company that scaled to ₹100 Cr ARR with a lean 35-member team.

How a quiet obsession with sauces helped Viraj Bahl turn his biggest failure into Veeba — one of India’s fastest-growing FMCG brands, now worth ₹1,000 crore.

Discover how Dot & Key grew from a bootstrapped side hustle to a ₹198 crore skincare brand. Learn about their founders, product innovation, Nykaa acquisition, and strategies that disrupted India’s beauty market.

Discover how Ram Chandra Agarwal built Vishal Mega Mart into one of India’s biggest retail chains, clocking ₹10,716 Cr in revenue—driven by a frugal, value-first mindset.

Discover how Lahori Zeera, a homegrown Indian beverage brand founded by three cousins, turned a kitchen experiment into a ₹312 crore business by mastering distribution, pricing, and product authenticity.