Case Study

How a quiet obsession with sauces helped Viraj Bahl turn his biggest failure into Veeba — one of India’s fastest-growing FMCG brands, now worth ₹1,000 crore.

Discover how Dot & Key grew from a bootstrapped side hustle to a ₹198 crore skincare brand. Learn about their founders, product innovation, Nykaa acquisition, and strategies that disrupted India’s beauty market.

Discover how Ram Chandra Agarwal built Vishal Mega Mart into one of India’s biggest retail chains, clocking ₹10,716 Cr in revenue—driven by a frugal, value-first mindset.

Discover how Lahori Zeera, a homegrown Indian beverage brand founded by three cousins, turned a kitchen experiment into a ₹312 crore business by mastering distribution, pricing, and product authenticity.

Discover how Comet, India’s homegrown sneaker brand founded in 2023, is redefining sneaker culture with design-led innovation, affordable premium quality, and a deep connection to Indian identity.

Discover how Yogesh Kabra transformed India’s men’s innerwear market with XYXX - built from a family textile legacy to a ₹131 crore brand, backed by innovation, quality, and Indian cricketer KL Rahul.

Discover how Sujata and Taniya Biswas built Suta - a ₹75 crore bootstrapped ethnicwear brand reviving handwoven sarees and empowering over 14,000 artisans across India. A powerful story of tradition, sustainability, and purpose-driven entrepreneurship.

Discover how Siddharth Dungarwal’s Snitch transformed from a B2B startup to one of India’s top men’s apparel brands in just five years. Learn about its rapid growth, bold designs, and unique approach to fashion.

Learn how Kunal Shah built CRED into a $6.4 billion fintech giant by targeting India's most creditworthy users. A deep dive into CRED’s business model, revenue streams, and brand strategy.

Discover the untold story of Shiv Nadar — the visionary founder of HCL, who quietly built a $13B tech empire and is now transforming rural India through billion-dollar education initiatives.