Men’s Lifestyle Brand XYXX Apparels Reports 46% Revenue Growth to Rs 191.8 Crore in FY25; Narrows Loss to Rs 25.6 Crore

Men's lifestyle brand XYXX Apparels reported a 46% spike in revenue to Rs 191.8 crore in FY25, up from Rs 131.5 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC). 

The company generated Rs 187.2 crore from operations and Rs 4.6 crore from other income sources in FY25, taking its total revenue to Rs 191.8 crore. In comparison, it posted Rs 128 crore in operational revenue and Rs 3.5 crore in other income in FY24.

The cost of goods sold rose 48% to Rs 100 crore in FY25 from Rs 67.2 crore in the previous fiscal. Employee benefit expenses declined 8% to Rs 26 crore from Rs 28.13 crore in FY24. Meanwhile, marketing expenditure increased 26% to Rs 50.5 crore in FY25 from Rs 40 crore in FY24. Overall, total expenses climbed 30% to Rs 217.3 crore in FY25, compared with Rs 167 crore in FY24.

Despite higher spending, the company narrowed its net loss by 28% to Rs 25.6 crore in FY25, down from Rs 35.5 crore in FY24. On a unit economics basis, XYXX spent Rs 1.16 to earn every rupee in FY25, improving from Rs 1.30 in the previous year.

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About XYXX Apparels

Founded in 2017 by Yogesh Kabra and Siddhartha Gondal, XYXX Apparels is a premium Indian men’s lifestyle brand focused on innerwear, loungewear, and athleisure. The company is headquartered in Surat, Gujarat.

Driven by product innovation, XYXX leverages advanced fabric technology and design capabilities to deliver quality, functionality, and affordability. The brand has built a strong pan-India presence with over 18,000 retail touchpoints across leading multi-brand outlets (MBOs), a robust modern trade network including Shoppers Stop, and exclusive brand outlets (EBOs) in key cities such as Mumbai and Indore.

Its products are also available through its official website and major e-commerce marketplaces, including Amazon, Flipkart, Myntra, and Ajio.In April 2022, Indian cricketer KL Rahul came on board as the brand ambassador and also invested in the company.

On the funding front, XYXX raised Rs 6 crore in its seed round from Sauce.vc in September 2019. In June 2021, it secured Rs 30 crore in its Series A round from DSG Consumer Partners and Synergy Capital Partners, with participation from existing investor Sauce.vc. In August 2022, the company raised Rs 90 crore (approximately $11 million), led by Singularity Opportunities Growth Fund, along with a Rs 15 crore debt infusion from Trifecta Capital.

 In May 2023, it raised Rs 110 crore (around $13.5 million) in its Series C round led by Amazon Smbhav Venture Fund. Most recently, in March 2025, XYXX secured Rs 30 crore (about $3.6 million) in a round led by Niveshaay Sambhav Fund, with participation from Anicut Capital, DSG Consumer Fund, and Sauce Continuity Fund.

To date, the company has raised a total of Rs 266 crore.

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