Kriti Sanon’s Skincare Brand Hyphen Clocks Rs 50.4 Crore Revenue in FY25; Loss Widens to Rs 12.9 Crore

Skincare brand Hyphen reported revenue of Rs 50.4 crore in FY25, marking a 6.6X increase from Rs 7.6 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC).

In line with the surge in revenue, the company’s total expenses rose 4.3X to Rs 63.3 crore in FY25, compared to Rs 14.8 crore in FY24. The cost of materials consumed stood at Rs 19.2 crore in FY25, accounting for 30% of total expenses, up from Rs 2.8 crore in the previous fiscal year.

Advertisement and sales promotion expenses formed the largest share of overall spending, contributing 43% of total expenses at Rs 27.12 crore in FY25, compared to Rs 4.8 crore in FY24. 

The company’s net loss widened by 80% to Rs 12.9 crore in FY25, from Rs 7.2 crore in FY24. However, Hyphen improved its unit economics, spending Rs 1.26 to earn every rupee of revenue in FY25, compared to Rs 1.97 in FY24.

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About Hyphen

Hyphen is an Indian D2C skincare brand co-founded in July 2023 by Bollywood actress Kriti Sanon and the team behind mCaffeine (PEP Technologies). The brand follows a “nature meets science” philosophy, aiming to deliver affordable, effective, and simplified skincare solutions tailored for Indian skin.

All Hyphen products are 100% vegan, PETA-certified cruelty-free, and designed with a zero-plastic footprint. Positioned in the mid-range segment, its products are typically priced between Rs 300 and Rs 800 to ensure accessibility.

The brand offers science-backed skincare products such as sunscreens, serums, moisturizers, cleansers, and lip balms, formulated with ingredients like Niacinamide and Vitamin C. Its portfolio spans key categories including sun protection, barrier repair, targeted treatments, and everyday skincare essentials.

Hyphen’s products are primarily available through its official website and major e-commerce platforms such as Amazon, Nykaa, and Zepto.

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