Deepika Padukone’s Skincare Brand 82°E Spends Rs 1.76 to Earn Rs 1 in FY25

Deepika Padukone’s skincare brand 82°E reported Rs 15.2 crore in revenue in FY25, marking a 35% decline from Rs 23.7 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC).

Revenue from operations stood at Rs 14.7 crore in FY25, compared to Rs 21.2 crore in FY24. The cost of goods sold declined by nearly 20% to Rs 4.6 crore in FY25, from Rs 5.5 crore in FY24. Employee benefit expenses also decreased by 19%, falling to Rs 6.4 crore in FY25 from Rs 7.9 crore in the previous year.

Marketing expenses saw a sharp 78% reduction, dropping to Rs 4.4 crore in FY25 from Rs 19.7 crore in FY24. Overall, the company’s total expenditure declined by 45% to Rs 25.9 crore in FY25, compared to Rs 47.1 crore in FY24.

The company reported a net loss of Rs 12.3 crore in FY25, narrowing 48% from Rs 23.5 crore in FY24. On average, the company spent Rs 1.76 to generate every rupee of revenue in FY25, compared to Rs 2.22 in the previous fiscal year.

As of March 31, 2025, the company reported total assets of Rs 16.7 crore, including cash and bank balances of Rs 63 lakh.

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About 82°E

82°E is a modern Indian self-care brand co-founded in 2021 by Bollywood actor Deepika Padukone and Jigar K. Shah. The company follows a “Cleanse–Hydrate–Protect” philosophy, offering skincare and body care products that blend traditional Indian ingredients with modern scientific formulations.

The name 82°E is inspired by 82°30' East, the standard meridian that defines Indian Standard Time, reflecting its “born in India, for the world” ethos.

In December 2022, the company secured $7.5 million (approximately Rs 62 crore) in seed funding from investors including DSG Consumer Partners and KA Enterprises (Padukone’s family office).

To make its products more accessible to value-conscious consumers, the brand introduced “mini” sizes starting at ₹450. Its portfolio includes cleansers, moisturisers, sunscreens, face oils, and under-eye creams.

In February 2024, 82°E expanded into men’s personal care with the launch of its 82°E Man range.

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