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Traditional fashion brand Suta reported a 3% decline in revenue to Rs 73.5 crore in FY25, compared to Rs 75.8 crore in FY24, according to its financial statements filed with the Registrar of Companies (RoC).
In line with the revenue dip, the company’s total expenses remained largely flat at Rs 74 crore in FY25, marking a marginal 1% decline from Rs 74.8 crore in FY24. The cost of goods sold decreased to Rs 19.3 crore in FY25 from Rs 21.2 crore in FY24.
Other direct expenses, including freight, packing material, tailoring and embroidery, saree printing, washing, ironing, and inspection charges, rose 13% to Rs 4.75 crore in FY25, up from Rs 4.2 crore in the previous year.
Employee benefit expenses declined 6.5% to Rs 13 crore in FY25, compared to Rs 14 crore in FY24. Finance costs stood at Rs 1.4 crore in FY25. Advertising and promotional expenses remained broadly stable at Rs 17.6 crore in FY25, slightly lower than Rs 17.8 crore in FY24.
The company slipped into a net loss of Rs 30 lakh in FY25, reversing a net profit of Rs 73 lakh in FY24. On average, Suta spent Rs 1.01 to earn every rupee of revenue in FY25, compared to Rs 0.99 in the previous fiscal year.
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About Suta
Suta is a contemporary Indian fashion brand headquartered in Mumbai. Founded in 2016 by sisters Sujata and Taniya Biswas, the company’s name is derived from the first two letters of their names.
The brand differentiates itself by assigning each product a distinct name accompanied by a fictional backstory, fostering a deeper emotional connection with customers. Unlike many D2C brands that rely heavily on outsourcing, Suta oversees most operations in-house, from design and digital marketing to warehousing and photoshoots, enabling tighter quality control and a more personal brand experience.
Launched with an initial investment of just Rs 6 lakh from the founders’ personal savings, Suta has grown from a small team of two weavers into a network of over 17,000 artisans. Despite its scale, the company remains bootstrapped and has not raised external funding.
Following the launch of its Mauritius store in 2026, the company is eyeing further international expansion in markets such as Singapore, Dubai, and the United States.