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Zomato teaches sign language 'Thank You'
Zomato has introduced a new initiative for customers to convey a "Thank you" in sign language to the hearing-impaired delivery partners.
Zomato teaches "Thank you" in sign language to thank hearing-impaired delivery partners
To mark the International Day of Persons with Disabilities (PwD), the Deepinder Goyal-led food delivery platform has released a new campaign film focusing on hearing-impaired delivery partners and the communication gaps they regularly navigate.
The initiative aligns with Zomato's ongoing efforts for the inclusion of delivery partners with disabilities.
The film follows Rakesh, one of more than 1,000 hearing and speech-impaired delivery partners associated with the platform.
It reflects everyday moments from his delivery routine and shows how a simple "thank you" expressed verbally while collecting an order does not always reach him. In the closing sequence, a young customer signs "Thank you", guided by a brief tutorial available on the Zomato app.
Speaking about the initiative, Anjalli Ravi Kumar, Chief Sustainability Officer of Zomato’s parent company Eternal, said the campaign aims to showcase the experiences of PwD delivery partners and encourage small gestures of understanding.
"Even a simple expression of appreciation can make them feel more seen," she said.
Zomato's ongoing measures for persons with disabilities
The company’s new campaign is part of its broader work to create livelihood opportunities for persons with disabilities.
The company’s ongoing measures include: (as cited by NDTV Food)
Adjusted earning potential per kilometre for delivery partners with disabilities
Specialised training for fleet coaches
Dedicated grievance-redressal channels`1
Technology improvements to support accessibility
As shared by Zomato, the company already has 1,000+ hearing and speech-impaired delivery partners.