‘In last 5 yrs, the best Co. has been...’: Aman Gupta reveals “best investment” of ₹12 L that turned into ₹40 Cr

boAT co-founder Aman Gupta has revealed that his early investment in snack brand Let’s Try has become what he calls “the best in the history of Shark Tank India.”

What began as a modest ₹12 lakh bet during the show’s debut season has now ballooned into a staggering ₹40 crore opportunity, marking one of the most dramatic success stories to emerge from the hit business reality series.

Aman Gupta's best investment

Speaking to Republic World, Gupta reflected on his standout investment journey. “In the last five years, the best company has been Let’s Try. I invested in them in season one. Nobody else invested with me,” he said, noting that the brand’s focus on chips, bhujia, and other snack offerings did not initially excite his fellow Sharks.

“All the Excel sheet investors said it can’t make it,” he added.

Gupta’s faith, however, was sparked by founder Nitin Vinod Kalra’s determination. “Bande mein dam tha. I knew he will do something. He had that aag (fire),” Gupta recalled.

At the time of their pitch, Let’s Try was only six to seven months old and had generated ₹16 lakh in its first five months.

Seeking ₹45 lakh for 2 per cent equity, the founders were met with scepticism, especially from judges Namita Thapar and Ashneer Grover, who cited concerns over fried snack products.

Initially, Gupta and fellow Shark Anupam Mittal agreed to invest ₹45 lakh for 12 per cent equity.

But following due diligence, Mittal walked out, leaving Gupta as the sole investor.

From a humble valuation of ₹3.75 crore during its Shark Tank India debut, Let’s Try has skyrocketed to an eye-catching ₹324 crore valuation today — an astonishing 50x leap.

The brand’s strategy of positioning itself as a healthier snacking alternative, even at a price point roughly 15 per cent higher than established competitors like Haldiram’s, has resonated strongly with consumers.

“Everybody said there are so many big companies in this sector, how big a company can you make?” Gupta said. “But the founder proved them wrong.”

The healthy snacks brand Let’s Try was founded by Nitin Vinod Kalra in 2021.

I couldn’t make money in Nvidea Chips.
But I made money in Bhujiya Chips. 😉

My ₹12 lack investment has turned into ₹40 crore in a company almost nobody wanted to invest in…

Let’s Try from S1 of Shark Tank.

I have never been an Excel sheet investor. I invest in founders,… pic.twitter.com/tREqhqABeN

— Aman Gupta (@amangupta0303) December 2, 2025

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