Zomato Stops 15-Minute Food Delivery Service 'Quick' Just 4 Months After Launch

Food tech leader Zomato has reportedly removed Quick, its 15-minute food delivery tab, from its main app just four months after rolling it out. The feature, also available as part of Zomato Everyday, was heavily promoted on the landing page of the main app.

However, it is currently unavailable in several cities such as Bengaluru, Gurugram, Hyderabad, Mumbai and more.

What is Zomato Quick?

The newly introduced service was allowing users to get ordered food delivered to their doorsteps in approximately 15 minutes. It was delivering fast food and instant meals, including snacks, desserts, and beverages.

There is a possibility for Zomato to release another version later, after strategically repositioning its approach to ultra-fast meal deliveries.

Moneycontrol reported this development first.

The service on the dedicated section on Zomato’s explore page, offering ready-to-eat dishes from select restaurants located within a two-kilometre radius, is no longer visible.

Zomato did not immediately reply to Moneycontrol's queries.

“I don't think any of this has had a material impact on Zomato restaurant aggregation food delivery business so far. All these initiatives (any form of 10-minute delivery in India today), are still at a very early stage and are not likely to move the needle at all, even if you aggregate and put them together,” Zomato’s chief financial officer, Akshant Goyal had said while announcing the company's Q3FY24 results.

Deepinder Goyal's Zomato introduced the new service shortly after Blinkit launched Bistro, a separate app for delivering food, juices, snacks, and meals in 10 minutes.

Already the other player in the quick commerce space, Swiggy has a similar 10-minute food delivery service, Swiggy Bolt. 

Zepto is already leading the quick commerce ecosystem with its standalone offering, Zepto Cafe. Zepto CEO Aadit Palicha shared in a recent post on the social media platform X that Zepto Cafe had completed over 50,000 orders a day within just a month of rolling out.

Incidentally, Zomato has a 'Zomato Everyday' service for delivering quick food to customers. Earlier, ‘Zomato Instant’ was also introduced, which failed and was shut down within the year of its launch.

As reported by Moneycontrol, Zomato Quick was accounting for nearly 8 per cent of the total order volume on the app around March.

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