Zepto Café to Launch Standalone App Next Week, Says CEO Aadit Palicha

Quick commerce platform Zepto is set to launch a new mobile application for its food delivery unit, Zepto Cafe. Zepto co-founder and CEO, Aadit Palicha, announced that the separate app for Zepto Cafe will be launched next week, catering to both Android and iOS users.

Zepto's New Cafe App

While customers can still order Cafe products through the main Zepto app, the decision to introduce a standalone app aims to improve user experience and streamline operations for the cafe unit.

“The team is shipping an MVP (minimum viable product) and iterating quickly, so it may not be perfect on Day 1, but it’s worth it to launch fast,” Palicha shared on Wednesday.

Palicha discussed the advantages of having a separate app, citing consumer preferences and economic viability as key factors driving this decision.

We're launching a separate app for Zepto Café next week! The team is shipping an MVP and iterating quickly, so it may not be perfect on Day 1, but it's worth it to launch fast :D

Café is scaling rapidly: we're launching 100+ Cafés a month and already clocking 30K orders/day 🚀 pic.twitter.com/xgbLvj78oe

— Aadit Palicha (@aadit_palicha) December 11, 2024

Benefits of the Standalone App

Although the app may not be perfect upon its initial launch, the CEO mentioned their team would iterate and improve the user experience over time. With this, Zepto plans to expand its cafe presence across the top six cities and position itself as a market leader in the quick commerce space.

Quick Commerce Industry Landscape

Presently, the quick commerce industry has intense competition, with established e-commerce giants like Amazon entering the market with their own q-commerce platforms. Companies like Zomato and Swiggy have adopted unique approaches to their entry points, with separate apps for various business verticals. 

Zepto's decision to launch a standalone app for its cafe aims to enhance customer engagement and increase business.

Future Outlook for Zepto

As Zepto prepares for an IPO in 2025, the company's focus on expanding its cafe business and improving overall revenue performance is evident. With Zepto Cafe already generating significant revenue and projected to reach impressive annualized revenue targets by 2026, the launch of a dedicated app is expected to boost the company's growth trajectory.

Also read: Zomato Launches ‘Recommendations from Friends’ Feature for Personalized Food Discovery (startuppedia.in)