Online food delivery platform Swiggy has launched a new app, SNACC, for delivering quick bites, beverages and meals in just 15 minutes. Bengaluru-based Swiggy already brought its food delivery, quick commerce, hyperlocal delivery, and dining-out services under its main app.
What all options are available on SNACC?
SNACC's landing page displays various categories such as Indian Breakfast, Coffee, Bakes, Cold Beverages, Eggs, and Protein, offering a variety of quick meal options to customers on the go.
While Swiggy has collaborated with brands such as Blue Tokai and The Whole Truth in some sub-categories, the remaining are unbranded and sourced from third-party food providers.
Reportedly, the app and offerings have been conceptualised only around mid-December and the services have gone live in less than a month.
Swiggy’s SNACC comes after its success with Bolt, a rapid food delivery arm that delivers orders in 15 minutes. It only enlists eateries that can be delivered within a fixed timeline. On the other hand, SNACC currently delivers from a centralised location catering mostly to fulfil breakfast orders.
Incidentally, Zomato has just rolled out a 15-minute food delivery service to enter the Instant Food Delivery Space.
Notably, Deepinder Goyal’s Zomato discontinued its 10-minute delivery service in January 2023, a year after trying it out in Bengaluru, Gurugram, and select areas of Delhi.
Presently, Zomato is following the strategy of Swiggy’s Bolt by limiting deliveries to restaurants within a two-kilometre radius to provide quick service.
Also read: Once Discontinued, Deepinder Goyal led Zomato Re-enters Instant Food Delivery Space With 15-minute Delivery Service (startuppedia.in)
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