Reliance to invest up to ₹8,000 Crore in Campa to expand beverage business over next 15 months

Mukesh Ambani-led Reliance Retail’s FMCG arm, Reliance Consumer Products (RCPL), will invest between Rs 6,000 crore and Rs 8,000 crore over the next 12–15 months to scale up its beverage portfolio, including the iconic Campa brand.

RCPL plans to scale up

According to an ET report, the investment will add 10–12 new greenfield and co-packing plants across India, to challenge beverage giants like Coca-Cola and PepsiCo, as well as low-cost regional competitors.

"The capex is being done on a combined investment of Rs 6,000–8,000 crore by Reliance and some of its partners," a senior executive told ET.

RCPL’s beverage portfolio includes Campa Cola, Orange and Lemon, Sosyo, Sun Crush juices, the Spinner sports drink co-created with former Sri Lankan cricketer Muttiah Muralitharan, and the fruit-based hydration brand RasKik.

The company’s new facility is coming up in Bihar, in addition to the existing Guwahati plant built in partnership with Jericho Foods and Beverages to serve the Northeast.

The Spinner sports drink is priced aggressively at Rs 10 for a 250ml bottle, less than half the cost of rival drinks like Gatorade and Sting, indicating RCPL’s strategy to rule the market.

“RCPL is focusing on 600 million mass consumers and is working closely with neighbourhood stores by giving them margins at today’s cost,” RCPL Director T Krishnakumar had earlier told ET in an exclusive interview.

To date, RCPL beverages are produced in 18 co-invested plants.

While the company’s distribution remains selective, Reliance plans to make its consumer products available nationally by March 2027, with about 70% coverage by March 2026 for key categories like beverages, as shared by Krishnakumar.

Reliance Retail CFO Dinesh Taluja disclosed during an earnings call that Campa has already attained a double-digit market share in its available regions.

The company now reaches over one million retail outlets via a network of 3,200+ distributors, and has started looking for export opportunities in select international markets.

Despite a weather-affected summer, India’s beverage market, estimated at Rs 67,000 crore, is projected to more than double to Rs 1.47 lakh crore by 2030, as depicted by think tank ICRIER.

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