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Isha Ambani's Reliance Retail Brings China's ‘Shein’ to the Indian Market 5 Years After Ban

Reliance Retail has brought China's Shein into the Indian market after a long ban of 5 years. Shein India Fast Fashion app has already been launched.

By Ishita Ganguly
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shein india

Reliance Retail brings China's Shein to India after 5 years ban

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India's largest retailer, Reliance Retail, has brought back the Chinese fast-fashion brand, Shein into the market after the long ban of five years by the government. Isha Ambani-led Reliance Retail has already launched the Shein India Fast Fashion app.

About Shein India

Shein India is now operated and managed by Mukesh Ambani’s daughter Isha who already runs the fashion e-commerce platform Ajio and offline outlets under Reliance Trends. Reliance Retail has struggled to capture a large share of India's fast fashion market, dominated by Tata's Zudio and Flipkart's Myntra. 

Shein fashion brand was banned by the Indian government in June 2020 amid increasing tensions with China. Since then, the PM Modi-led government has blocked over 300 Chinese apps for security concerns. 

However, in December 2024, the Minister of Commerce and Industry, Piyush Goyal told the Parliament that while the Shein app was blocked, "the sale of Shein-branded products in India was not banned." 

In response to an MP’s question, the government disclosed that Ambani’s Reliance Retail made an agreement with Shein’s Singapore-based parent firm, Roadget Business Pte. Ltd.

This new partnership aims to "develop an indigenous e-commerce retail platform" and build a network of local manufacturers and suppliers to produce Shein’s products within India and is not following the brand’s usual overseas model. 

Goyal further stated, "As per the agreement, at all times, the platform (Shein India) will be hosted on infrastructure in India, and all platform data (personal and non-personal data generated from the operation of the platform, including all data collected from Indian customers) will remain in India, with Shein having no access to, or rights over, such data." 

Incidentally, the new app has shared in its privacy policy that users' information will "primarily be collected, stored, and processed in India and will be governed by applicable laws (including data protection and privacy laws)." 

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