/startuppedia/media/media_files/2025/08/14/copy-of-copy-of-website-1110-x-960-px-1-2025-08-14-18-35-49.png)
D’YAVOL Spirits
Alcobev major Radico Khaitan and Zerodha cofounder Nikhil Kamath are collaborating with Bollywood superstar Shah Rukh Khan and his son Aryan Khan to launch D’YAVOL Spirits, which will debut with a premium tequila.
More about the collaboration
Launched in 2022, D’YAVOL was a luxury apparel brand with a small-batch alcoholic spirits lineup, including vodka.
Co-founded by Aryan Khan and Bunty Singh, the lifestyle brand has since introduced D'YAVOL X, its official fashion collection.
The new venture will reportedly operate as a separate entity under the CEO, Leti Blagoeva.
D’YAVOL Spirits brings together Radico Khaitan’s manufacturing and distribution network, D’YAVOL’s existing luxury spirits brand, and Nikhil Kamath’s consumer venture experience.
“With D’YAVOL Spirits, we are entering a bold new chapter, combining our proven expertise in blending, marketing and distribution with the charm and charisma of the global icon Shah Rukh Khan, the entrepreneurial spirit of Aryan Khan and Nikhil Kamath’s disruptive and visionary outlook. This is a long-term investment into a vision that complements Radico Khaitan’s ongoing growth trajectory while opening new doors in the world of luxury spirits,” Abhishek Khaitan, MD, Radico Khaitan, said in a statement.
The first product, a high-end tequila, is expected to be launched in the coming months. The companies plan to introduce more internationally sourced premium spirits over time.
“Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing,” said actor Shah Rukh Khan in a statement.
Radico Khaitan is known for brands such as Rampur Indian Single Malt and Magic Moments vodka. It has been expanding internationally, and with D’YAVOL Spirits, it is targeting a younger, affluent demographic.
“A new chapter begins in India's premium spirits journey. Radico Khaitan Limited, one of India’s largest alcobev companies, global icon Shah Rukh Khan, Aryan Khan’s D’YAVOL Luxury Collective, and visionary entrepreneur Nikhil Kamath have come together to launch D’YAVOL Spirits; a new-age alcobev company with a sharp focus on liquid excellence, disruptive design, and cultural resonance,” the company’s official LinkedIn page shared.