Deepinder Goyal’s Zomato names Shah Rukh Khan brand ambassador

Foodtech giant Zomato has named Bollywood superstar Shah Rukh Khan as its new brand ambassador.

Shah Rukh Khan recently appeared in Zomato’s latest campaign, Fuel Your Hustle, which celebrates the silent struggle behind some of India’s most celebrated names.

Shah Rukh Khan as brand ambassador for Zomato

The Deepinder Goyal-led company stated that with the collaboration, Shah Rukh Khan will be featured prominently across Zomato’s multi-platform marketing initiatives, including television commercials, digital campaigns, print and outdoor activations.

Zomato said that through the ad campaign and this association, it wants to connect with every hard-working individual and strengthen its commitment to supporting their journey with food.

Sahibjeet Singh Sawhney, Marketing Head, Zomato, said Shah Rukh Khan’s journey, from humble beginnings to becoming a global icon, mirrors the grit they believe in. “No shortcuts, just relentless progress. We're excited to welcome him as our brand ambassador, inspiring millions to keep showing up and fuelling their ambition. His influence transcends generations and borders and is a reminder for India to keep at it.”

Shah Rukh Khan said Zomato’s story of hustle and innovation will bring people closer to celebrating great food. “It’s a journey that resonates with me deeply, and I am thrilled to be part of a brand that has become a household name across India."

Recently, Zomato held a two-day ‘accessibility’ conclave at its headquarters in Delhi NCR to test the real-world usability and accessibility of the Zomato and Blinkit apps for users with visual impairments and age-related challenges.

Participants provided feedback on assistive technologies such as TalkBack, VoiceOver, Zoom, switch control, external keyboards, etc., across areas like account setup, search and discovery, navigating, cart checkouts, notification interaction, among others.

Zomato’s delivery fleet comprises of over 3,000 persons with disabilities who use custom motorised wheelchairs to undertake deliveries.

Rajesh Aggarwal, Secretary of the Department of Empowerment of Persons with Disabilities, Ministry of Social Justice and Empowerment, said, "With accessibility testing conclaves such as these, Zomato and Blinkit are paving the way forward to a corporate ecosystem that is more diverse, equitable and inclusive."

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