Publive Scales to 100 Platforms in Just Two Years

Publive, the AI-powered Digital Experience Platform (DXP) known for its robust CMS and smart AI interventions, has announced its strategic plan to enter new markets in 2025. This ambitious move underscores Publive’s commitment to scaling its global presence and empowering content teams across segments for growth.

Tapping Into the AI-Driven Digital Economy

According to PWC, AI-driven businesses are projected to contribute an estimated $15.7 trillion to the global economy by 2030; Publive is tapping into this significant market opportunity by using AI to automate content optimisation processes, including SEO prompts, keyword recommendations, internal linking and distribution strategies, significantly enhancing the efficiency of content teams. 

The user journey on content platforms often suffers from fragmentation caused by poor user experience, limited organic visibility, and reliance on multiple complex tools for SEO optimisation. Publive addresses these challenges by streamlining the content journey, empowering platforms to create, optimise, and analyse content effectively, and driving organic growth through content-led strategies. 

Research indicates that visual content attracts 94% more views than text-based content. Publive capitalises on this trend with its AI-powered Webstory tool, allowing brands and publishers to engage their audiences through compelling visual stories. Additionally, Publive’s AI-driven Text-to-Audio feature transforms written content into audio, catering to the growing podcast audience and expanding the reach of content. 

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Scaling Success with 100+ Platforms in Two Years

Since its inception, Publive has scaled up to about 100 platforms in just two years, including renowned names like Indian Express, Elle Magazine, WION, Sambad, and News Nation. The platform has achieved a remarkable 4x growth in Annual Recurring Revenue (ARR) while successfully broadening its client portfolio and strengthening relationships with existing partners. 

Publive has demonstrated promising growth for its clients by deeply understanding their challenges, providing solutions, and streamlining their entire content journey. Additionally, Publive has successfully entered a new segment by building its platform to cater to brand-run blogs, enabling content-led growth through superior organic visibility, an accelerated go-to-market (GTM) strategy, and the localisation of content at scale. 

“Our growth journey has been driven by a relentless focus on solving real challenges for content teams. Expanding into the brands' segment is an extension of our mission to empower teams with AI-driven tools that simplify the content lifecycle.” said Manavdeep Singh, Founder & CEO of Publive.

He added, "By enabling brands to create, optimise, and analyse their content seamlessly, we are helping them achieve content-led growth and stronger engagement with their audiences."

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Publive’s entry into the new market aligns with the platform’s mission to tap into a sizable Total Addressable Market (TAM). According to Allied Analytics, the global Digital Experience Platform (DXP) market, valued at $11.2 billion in 2023, is projected to grow at a compound annual growth rate (CAGR) of 16.1%, reaching $41.7 billion by 2032.

Publive aims to seize this fast-growing opportunity by introducing its cutting-edge technology and proven solutions to a new audience. This decision is driven by the increasing demand for advanced DXP solutions that seamlessly integrate content creation, SEO optimisation, distribution, and actionable insights.

“Our expansion into the brands segment is a testament to Publive’s ability to adapt and innovate. We’ve designed our platform to meet the unique needs of this segment, offering solutions that enhance organic visibility, streamline workflows, and deliver actionable insights.” said Harmeet Singh, Co-founder & COO of Publive.

He added, "This growth aligns with our vision to be the trusted partner for businesses aiming for their content-led growth."

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The company is embarking on a new direction and is confident in its team’s ability to rise to the challenge. The diverse and talented minds at Publive work cohesively to deliver exceptional experiences, embodying a customer-first approach that ensures clients thrive in the ever-evolving digital landscape. As they step into this exciting new chapter, their dedication to excellence and innovation remains unwavering.