O'Be Cocktails Shuts Operations After Running For Over 5 Years

Bhavish Aggarwal-backed alcoholic beverages startup O'Be Cocktails has shut down its operations after operating for over five years.

Nitesh Prakash, founder and chief executive of O'Be Cocktails, wrote in a LinkedIn post: “It was one of the most difficult decisions for myself to shut down the brand; however, in the long run, we couldn’t justify the direction. After extensive retrospection and analysis, it all came down to one key realization: Alcobev is not a consumer-backed but a commoditized industry, which does not align with our vision of creating a premium and convenient cocktail experience for our consumers.”

“Over the past year, we have made every possible effort to find a suitable buyer for O’ Be ensuring the flow of cocktails doesn't stop, but we believe we have now exhausted all remaining possibilities for a sale,” he added.

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O'Be Cocktails closes operations

The Bengaluru-based startup raised Rs 3.5 crore in an angel round led by First Cheque, Letsventure, Ola’s Bhavish Aggarwal, Sprout Investments, and Tracxn founder Abhishek Goyal in August 2021.

O'Be also raised an undisclosed pre-Series A round led by Inflection Point Ventures in November 2023.

The company was operational in Bhutan and nine states of India. It had a variety of drinks and was well-supported by a network of 22 private distributors and 2 government contracts, making its products accessible in over 1,700 premium wine outlets.

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