The quick commerce competition intensifies with Reliance Retail making an entry into the industry. The key players in this space are Zomato-owned Blinkit, Swiggy Instamart, and Zepto. Reliance Retail entered the battlefield last weekend by starting its quick commerce service in certain areas of Bengaluru and Navi Mumbai via its e-commerce platform, JioMart.
The retail company is the retail chain of Mukesh Ambani-led Reliance Industries. Its retail wing is handled by his daughter Isha Ambani. Incidentally, Isha is a Member of the Board at Reliance Retail Ventures Limited, Reliance Jio Infocomm Limited, Jio Financial Services Limited, Reliance Foundation (RF), Reliance Foundation Institution of Education and Research, and Dhirubhai Ambani International School.
She has led the expansion of the digital footprint for Reliance Retail and launched new formats with the eCommerce business Ajio, and the omni-channel beauty platform Tira. Under her leadership, Reliance Retail has expanded its brand portfolio including the acquisition of some bigshot Indian brands and the launch of the FMCG Independence brand.
Reliance Retail’s big plans
The retail company will first focus on delivering groceries and later deliver items in the fashion and electronics categories through its network of Reliance Digital and Trends outlets.
According to a report by the Economic Times, the company has around 3,000 retail stores and is targeting to deliver most of its products in 10 to 15 minutes.
Also, Reliance Retail plans to bring a big challenge to existing players in the market by not charging any delivery, platform, or surge fees, irrespective of the order value.
The market players, on the other hand, impose delivery fees and platform charges. Moreover, to tap underserved markets, the brand will also target smaller cities and towns where other quick commerce platforms have not yet entered.
Also read: 'Personal, family wealth holds no importance for me': Mukesh Ambani (startuppedia.in)
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