Flipkart’s Co-founder Binny Bansal Launches New Startup To Help Consumer Brands Scale In Asia

Back in 2023, Flipkart’s co-founder Binny Bansal, made a full exit from the e-commerce platform by selling his remaining stake in the company. 

According to Moneycontrol, he netted approximately $1-$1.5 billion from his Flipkart shareholdings.

Shortly after, there was news that Binny Bansal was gearing up to launch a new venture that scaled brands globally. He envisioned helping consumer brands with design, product, and manpower support.

The entrepreneur has now launched Opptra, a venture that helps consumer brands scale in Asia.

WHAT WILL OPPTRA DO

In a statement reported by Moneycontrol, Opptra said that it is building a portfolio of franchising businesses that have expertise in local markets. Opptra will take them to different Asian countries and expand their market presence.

According to Binny Bansal, consumer brands find it difficult to navigate new markets due to various hurdles.

“Many consumer brands have the potential to scale globally, but navigating new markets is tough—cultural, infrastructural, and regulatory differences make it complex, especially in a rapidly evolving retail landscape,” he said.

Under Opptra, franchising businesses will partner with brands as master franchisees or licensing partners.

They will not focus entirely on brick-and-mortar channels to expand and scale to Asian markets. Instead, e-commerce expertise will be utilized. 

Asia accounts for a significant portion (around 70 per cent) of global consumer growth. With the growth of e-commerce platforms, brands benefit from minimized entry costs, wider consumer reach, and the flexibility to do trial-and-error faster.

The firm also added that each business that will be scaled to Asian countries will balance online and offline channels, depending on local consumer behaviour and category dynamics.

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OPPTRA’S TEAM 

Binny Bansal’s firm has recruited numerous industry executives to lead operations.

For instance, the CEO of electronics and general merchandise position is given to industry veteran Ranjit Babu. Previously, he held senior positions at Nokia, Apple, and Amazon India.

The supply chain department is led by Anand Rai (formerly at Flipkart and Swiggy), while the technology wing is led by Giridhar Yasa (formerly at Lendingkart and Flipkart).

Additionally, experienced industry experts like Puneet Khanna and Rahul Gupta have also joined.

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OPTTRA’S GLOBAL PLANS

While Opptra will begin by scaling consumer brands to Asian markets, the ultimate plan is to scale brands globally.

Opptra founder and chairman Binny Bansal said, “Opptra unlocks Asia for brands by combining deep market expertise, cutting-edge tech, and a powerful supply chain. But Asia is just the start — our longer term vision is to take brands from anywhere to everywhere around the world.”

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