Indian quick commerce company Blinkit has recently decided to increase the notice period for several of its employees, especially those in top positions, from nil to up to two months. This decision, as reported by sources to Moneycontrol, comes at a time when the competitive landscape in the rapid delivery space in India is heating up rapidly.
With players like Zepto, Swiggy, and others vying for the best talent in a red-hot market, Blinkit strategically aims to retain its key employees amidst fierce competition.
The Shift in Notice Period Policy
The decision to increase the notice period of employees at Blinkit can be understood as a measure to safeguard against talent poaching from well-funded competitors like Zepto or industry giants such as Flipkart.
The move is not only a response to the current market dynamics but also a strategic step to avoid losing valuable talent to rivals in the rapidly evolving sector.
By taking proactive measures to retain top talent, Blinkit is positioning itself to stay ahead in the competitive landscape of the quick commerce industry.
In July this year, Zomato, the parent company of Blinkit, introduced the revised notice period policy, setting the stage for other players in the industry to follow suit. The subsequent developments in the market, including Zepto's significant funding raise and the expansion of services by competitors like Flipkart and Swiggy, have intensified the competition, further justifying Blinkit's move to enhance its employee retention strategy.
Also read: Blinkit signs Karan Johar’s new lipsticks for perfect pouts in 10 min (startuppedia.in)
Competition in the Quick Commerce Space
With the rapid growth of the quick commerce industry in India, fueled by changing consumer preferences and increased demand for speedy delivery services, companies like Blinkit are constantly fighting for market share and customer loyalty.
The entry of new players, coupled with the expansion plans of existing players, has created a competitive environment where attracting and retaining top talent is crucial for sustainable growth.
The recent approval of Swiggy's IPO, signaling a significant milestone for the company, highlights the aggressive expansion strategies adopted by players in the quick commerce segment.
Read also: Blinkit Announces 10-minute Passport Photo Delivery In Delhi, Gurugram (startuppedia.in)
/startuppedia/media/media_files/FlZpBfCVwp3DrHSf3wHx.jpeg)