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YouTuber Gaurav Taneja—Founder of BeastLife
BeastLife is a sports nutrition and performance lifestyle brand co-founded in 2024 by prominent Indian fitness influencer and YouTuber Gaurav Taneja, widely known as "Flying Beast", along with Raj Vikram Gupta. Headquartered in Gurugram, the company operates as a direct-to-consumer (D2C) platform aiming to bridge the gap in the Indian fitness market by offering high-quality, authentic supplements.
BeastLife Financials
According to financial statements sourced from the Registrar of Companies (RoC), BeastLife reported a revenue of Rs 37 crore in FY25, primarily driven by product sales through its D2C channels.
Total expenses during the fiscal year stood at Rs 37.13 crore. The purchase of stock-in-trade was the largest cost component at Rs 29.5 crore. Employee benefit expenses amounted to Rs 1.8 crore, while advertising and promotional spending reached Rs 5.7 crore. Courier, clearing, and forwarding expenses stood at Rs 1.3 crore, and distribution partner costs totalled Rs 1 crore.
The company recorded a net loss of Rs 55 lakh in FY25. On a unit economics basis, it spent Rs 1.01 to generate every rupee of revenue. As of March 31, 2025, BeastLife held Rs 65 lakh in cash and cash equivalents.
About BeastLife
The brand’s portfolio primarily spans sports nutrition and fitness lifestyle products. Its core offerings include whey protein, mass gainers, and creatine, key staples in the performance supplement category. In addition,
BeastLife has expanded its range to include products such as peanut butter and high-protein roti mix, catering to health-conscious consumers seeking convenient, protein-rich dietary options. Beyond consumables, the company has also ventured into fitness lifestyle merchandise, including gym apparel, stainless steel shaker bottles, and weightlifting accessories such as belts and straps.
In April 2025, BeastLife secured Rs 1.9 crore in funding from Indian cricketer Rinku Singh at a valuation of Rs 120 crore. Prior to this, the startup had raised $479K (approximately Rs 4 crore) in an angel round to support its early-stage growth.
In terms of shareholding, co-founder Gaurav Taneja holds a 40% stake in the company, while Raj Gupta owns 15%. Varun Alagh, co-founder of Mamaearth, holds a 30% stake, and the remaining 15% has been allocated to the ESOP pool.