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Virat Kohli-Backed Fashion Brand Wrogn
Virat Kohli-backed men’s fashion brand Wrogn posted a 12.5% year-on-year decline in total revenue in FY25, hitting Rs 232.34 crore in FY25, down from Rs 265.65 crore in FY24, according to the financial statements sourced from Registrar for Companies (RoC).
About Wrogn
Founded in 2014 by a brother and sister duo, Anjana Reddy and Vikram Reddy, and co-created by Virat Kohli, Wrogn is a prominent Indian youth fashion brand. It targets young men with a "breakaway" style that focuses on unconventional, trendy, and casual wear.
It offers a wide variety of casual apparel, including t-shirts, jeans, shirts, jackets, hoodies, and trousers, along with footwear (sneakers, loafers) and accessories.
Wrogn operates via an omnichannel strategy, selling via its own website, major e-commerce platforms (Myntra, Flipkart, Meesho), and retail stores across multiple states.
The company has partnered with IPL teams such as SRH and RCB to enhance brand visibility across India and fuel growth. It has also appointed Bollywood actor Ibrahim Ali Khan as its brand ambassador.
Wrogn Funding
It raised Rs 125 crore ($15 million) from Aditya Birla Group-owned TMRW House of Brands in June 2024. A few months later, it raised Rs 75 crore (approximately $9 million) from Aditya Birla Digital Fashion Ventures Ltd (ABDFVL).
Since its inception, the company has raised funding from investors such as Accel, Flipkart, Virat Kohli, and Sachin Tendulkar.
Wrogn Financials
Wrogn posted Rs 223.22 crore revenue from operations in FY25, a 9% decline from Rs 245.3 crore in FY24. The sale of the product contributed Rs 220 crore to operating revenue, while the remaining Rs 3 crore came from other operating revenue.
The company generated Rs 9 crore revenue from other income in FY25, down by 55% from Rs 20 crore in FY24.
Employee benefit expenses stood at Rs 38.91 crore in FY25, marking a 20% increase from Rs 32.32 crore in FY24. Finance cost stood at Rs 12.35 crore in FY25 compared to Rs 16.5 crore in FY24. Depreciation and amortization expenses were Rs 8.32 crore in FY25, slightly up from Rs 8 crore in FY24.
Advertisement and promotion expenses surged by 61% to Rs 49 crore in FY25 from Rs 30.5 crore in FY24. Total expense for FY25 stood at Rs 312.62 crore, marking a 2% increase from Rs 306.5 crore in FY24.
Net losses widened by 33% to Rs 75.5 crore in FY25, from Rs 56.7 crore in FY24. Cash flow from operating activities worsened significantly, declining by 10X, from negative Rs 5.18 crore in FY24 to negative Rs 52.3 crore in FY25.