Founded by Youngest Woman on Hurun India Under-35 List 2025, Blissclub Grows 50% to Rs 135.5 Crore in FY25; Loss Halved to Rs 20 Crore

D2C activewear brand blissclub recorded 50% year-on-year growth in FY25, with revenue rising to Rs 135.5 crore from Rs 92.2 crore in FY24, according to the financial statements sourced from the Registrar of Companies (RoC).

Blissclub Financials

Revenue from operations accounted for nearly 97% to the total revenue at Rs 131.5 crore in FY25, compared to 94% (Rs 87 crore) in FY24. The company generated Rs 3.8 crore from other income in FY25, taking the total revenue to Rs 135.5 crore.

Total expenses increased 15% year-on-year, to Rs 155.5 crore in FY25, up from Rs 136 crore in FY24. The purchase of stock in trade remained the largest cost component, contributing nearly 45% of overall expenses at Rs 70.8 crore in FY25, up from Rs 30.2 crore in FY24.  

In February 2024, Blissclub laid off around 18% of its workforce as part of a cost-rationalisation exercise, which was reflected in its financials. Employee benefit expenses declined 43% to Rs 17.8 crore in FY25 from Rs 31.4 crore in FY24. Finance costs and depreciation stood at Rs 3.2 crore and Rs 60 lakh, respectively, during the year.

Advertisement and business promotion expenses rose 31% year-on-year to Rs 29.5 crore in FY25 from Rs 22.5 crore in FY24. Delivery and freight charges surged 2.3X to Rs 16.4 crore in FY25, compared to Rs 7 crore in FY24.

The company reduced its losses by more than half to Rs 20.2 crore in FY25, compared to a loss of Rs 44 crore in FY24. On average, it spent Rs 1.18 to earn every rupee of revenue in FY25, an improvement from Rs 1.57 in FY24.

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About Blissclub

BlissClub is a Bengaluru-headquartered activewear brand founded in 2020 ISB alumna and former Unilever and PhonePe executive Minu Margeret. Initially focused on "movewear" for Indian women, the brand expanded into menswear in February 2026.

After launching as an internet-first brand, Blissclub has expanded into offline retail stores across India and now sells through its own website and app, along with major marketplaces such as Amazon, Myntra, and AJIO. 

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Blissclub Funding

In the latest funding round, the company has raised Rs 45 crore (around $5.3 million) in a mix of debt and equity funding. The round was led by existing investor Elevation Capital, with participation from Eight Roads Ventures and Alteria Capital, which contributed the debt component.

In May 2022, it raised $15 million in a Series A round led by Eight Roads Ventures and Elevation Capital. The round also saw participation from notable angel investors, including Swiggy’s CEO Sriharsha Majety, Mamaearth co-founder Ghazal Alagh, Licious co-founders Vivek Gupta and Abhay Hanjura, and former Myntra CEO Amar Nagaram.

As of March 31, 2025, founder and CEO Minu Margeret held 92.2% stake in the company, while Elevation Capital and Eight Roads Ventures owned 4.2% and 2.7%, respectively.

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