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Indian fashion brand The House of Rare posted a strong 35% jump in revenue in FY25, according to its financial statements sourced from Registrar of Companies (RoC). The company recorded Rs 818.67 crore in revenue in FY25, up from Rs 605.78 crore in FY24.
About The House of Rare
Founded in 2014 by Manish Poddar and his wife, Akshika Poddar, The House of Rare operates three core brands: Rareism for women, Rare Rabbit for men, and Rare Ones for children. In addition, the company also runs its sneaker-focused brand, Rare’z, catering to the growing demand for premium casual footwear among young consumers.
The House of Rare has established a robust physical retail presence with over 180 exclusive stores nationwide and more than 700 points of sale. It also operates in the digital retail space through its own website and is available on other e-commerce platforms such as Myntra and Ajio, allowing it to reach a wider customer base across India.
In September 2025, the company partnered with Zepto to accelerate its entry into the quick commerce segment and tap into the rising demand for faster fashion deliveries.
The House of Rare Funding
On the funding front, the company raised Rs 50 crore in February 2025 from its existing investor, A91 Partners, at a valuation of approximately $279 million (2,534 crore INR). This followed an earlier funding round of Rs 150 crore in June 2024, also led by A91 Partners.
The House of Rare Financials
Nearly 99% of its revenue, or Rs 808.39 crore, came from its core operations in FY25, compared to Rs 600.8 crore in FY24.
It incurred expenses of Rs 799 crore in FY25, reflecting a 44% surge from Rs 553.2 crore in FY24. Employee benefit expenses accounted for 16.8% (Rs 134.7 crore) of total expenses in FY25, compared to 14% (Rs 77.3 crore) in FY24. Advertising costs stood at Rs 118.7 crore in FY25, up from Rs 93 crore in FY24.
The House of Rare spent Rs 35 crore on raw material and Rs 16 crore on packaging in FY25, compared to Rs 40.7 crore and 15.3 crore, respectively, in FY24.
Despite revenue growth, profitability declined. The company reported a 59.70% drop in profit after tax (PAT), falling from Rs 39.68 crore in FY24 to Rs 16 crore in FY25. Net cash flow from operating activities also turned negative at Rs 71.14 crore in FY25, compared to a positive Rs 45.77 crore in FY24.
The House of Rare Shareholding
As per FY24 Registrar of Companies (RoC) filings, Co-Founder Manish Poddar holds a majority stake of 47% while Co-Founder Akshika Poddar holds 43.09% of the company. Other shareholders include Karam Poddar, Sahaat Poddar, and Manish Kumar Poddar & Sons (HUF), each holding 3.30%.