Founded in 2012 by IIT Bombay Alumni, Bewakoof Clocks Rs 175 Crore Revenue in FY25 as Loss Narrows 29% to Rs 73 Crore

The D2C fashion and lifestyle brand, Bewakoof, reported revenue of Rs 175 crore in FY25, registering a 8% year-on-year growth, up from Rs 162 crore in FY24, according to the financial statements sourced from the Registrar of Companies (RoC).

Bewakoof’s Financials

The company generated Rs 173 crore revenue from operations, while the remaining Rs 2 crore came from other income sources in FY25.

Total expenses declined by 6.5% to Rs 248 crore in FY25, compared to Rs 265 crore in FY24. Employee benefit expenses were reduced by 40% to Rs 25.5 crore in FY25, from Rs 43.5 crore in FY24. Cost of materials consumed increased to Rs 54.5 crore in FY25, up from Rs 49.5 crore in FY24. Finance cost and depreciation stood at Rs 8.15 crore and Rs 6.11 crore, respectively, in FY25. 

Advertisement and sales promotion expenses rose 3.5% to Rs 48.6 crore in FY25, compared to Rs 47 crore in FY24. Transportation and handling expenses amounted to Rs 34.6 crore during the year.

Following cost optimization measures, the company narrowed its loss by 29% to Rs 73.2 crore in FY25, compared to Rs 103 crore in FY24. On a unit economics basis, the company spent Rs 1.43 to earn every rupee in FY25, improving from Rs 1.65 in FY25.

During the period, operating cash flow showed improvement, although it remained negative. Net cash outflow from operating activities stood at Rs 57.25 crore in FY25, compared to Rs 113.71 crore in FY24.

Also read: Anushka Sharma-Backed Wholsum Foods, Parent Company of Slurrp Farm, Approaches Rs 100 Crore Revenue Mark in FY25; Loss Widens 30%

Bewakoof’s Funding

In December 2022, TMRW, an Aditya Birla Group house of brands, invested Rs 200 crore to acquire a majority stake in the company. Earlier, in 2021, Bewakoof raised Rs 30 crore from IvyCap Ventures and Rs 60 crore from InvestCorp, IvyCap, and Spring Marketing Capital. In October 2019, it secured Rs 80 crore in a funding round led by Investcorp.

As per the FY24 RoC filings, Aditya Birla Digital Fashion Ventures Limited held 86.9% stake in the company, while founder and CEO, Prabhkiran Singh, owned 12%.

Also read: Virat Kohli-Backed Fashion Brand Wrogn’s FY25 Revenue Falls 12.5% to Rs 232 Crore as Ad Spends Jump 61% and Net Losses Widen 33%

About Bewakoof

Founded in 2012 by IIT Bombay batchmates Prabhkiran Singh and Siddharth Munot, Bewakoof is a lifestyle fashion brand specialising in quirky, youth-centric casual wear. The brand is widely recognised for its trend-driven apparel featuring bold graphics, regional Indian expressions, and officially licensed merchandise from global franchises such as Marvel, Disney, and DC Comics.

Also read: Founded by a Former Unilever Executive and IIM Lucknow Alumnus, The Whole Truth Foods Crosses Rs 200 Cr Revenue Mark In FY25

Also read: Founded in 2015 By a Husband-Wife Duo, Fashion Brand The House of Rare Clocks Rs 818 Crore Revenue in FY25; Profit Falls to Rs 16 Crore