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Home Young Entrepreneur Ananya Birla’s latest venture aims to disrupt India's beauty sector by bridging gap between premium quality and accessible luxury

Ananya Birla’s latest venture aims to disrupt India's beauty sector by bridging gap between premium quality and accessible luxury

Ananya Birla's Birla Cosmetics Private Limited is a premium beauty conglomerate to disrupt India's beauty space by redefining luxury and accessibility.

By Ishita Ganguly
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Ananya Birla

Ananya Birla

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Founded by Ananya Birla in February 2025, Birla Cosmetics Private Limited is a premium beauty conglomerate with a mission to disrupt India's beauty landscape with world-class, homegrown brands that redefine luxury and accessibility.

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As shared by the company on its LinkedIn page, its mission is to bridge the gap between premium quality and accessible luxury.

“We create high-performance beauty products that celebrate individuality and empower self-expression,” it stated.

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Who is Ananya Birla?

31-year-old Ananya Birla, the sixth-generation scion of the Birla family, and the eldest daughter of Kumar Mangalam Birla, announced the launch of her latest venture, where she has taken the role of Founder and MD of the cosmetic brand. 

“I'm late however, I’m happy to share that I’ve started a new position as Founder, MD of Birla Cosmetics Private Limited which currently houses brands, LOVETC and Contraband,” Ananya shared on LinkedIn

Ananya Birla has achieved notable success in the business space at a remarkably young age, all on her own merit.

She founded Svatantra Microfin Private Limited at an early age of 17. In 2016, she became the founder and CEO of Ikai Asai, a luxury e-commerce platform. The same year, Forbes named her one of Asia's Women to Watch.

The Indian billionaire businesswoman is an Oxford graduate and an established singer-songwriter.

Her luxury beauty brand currently houses two brands -  LOVETC, which is a premium colour cosmetics brand delivering high performance and Contraband, which has luxury fragrances to challenge conventions.

The Mumbai-based company has an authorised capital of ₹50.01 Crore and a paid-up capital of ₹28.51 Crore, as shared on the internet.

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