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Virat Kohli to sell One8
Cricketer Virat Kohli is selling his sporting brand, One8, to Agilitas and also investing Rs 40 crore in his personal capacity to become a minority shareholder in the Bengaluru-based startup.
All about Kohli selling One8 to Agilitas Sports
One8 will be Agilitas’ second acquisition after over a year since it acquired Mochiko Shoes, which manufactures shoes for brands such as Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, and US Polo, among others.
As part of the agreement, Kohli will sell One8 to Agilitas and also invest Rs 40 crore in the company. “The complete deal will make Virat a minority shareholder in Agilitas,” Abhishek Ganguly, co-founder and CEO, Agilitas, told Moneycontrol.
Kohli’s association with Agilitas will be exclusive, which means he cannot endorse any other sports brand.
Ganguly did not share more details on the deal. He said Kohli’s share will be in the “mid single digits.”
The star cricketer’s agreement to sell One8, which was earlier part of Puma, to Agilitas comes months after his seven-year contract with Puma ended.
The Rs 110-crore contract, which began around 2017, was reportedly in place for eight years, until 2025.
Earlier this year, Virat Kohli, who was set to renew his contract, now worth Rs 300 crore, walked out of the deal and chose to go with Agilitas.
“I could have either been a part of just One8 or been a part of Agilitas," Kohli said in a social media post, which revealed his deal with Agilitas.
"Today marks the beginning of an exciting new chapter straight from my heart," he shared in a recent post on X. "A new journey begins for one8 and Agilitas, driven by purpose and ambition. Taking one8 home to Agilitas."
Today marks the beginning of an exciting new chapter straight from my heart. A new journey begins for one8 and Agilitas, driven by purpose and ambition. Taking one8 home to Agilitas. pic.twitter.com/mZDoKitq2c
— Virat Kohli (@imVkohli) December 8, 2025
Looking ahead
“Virat is not looking at a way to recover the Rs 300 crore that he’s let go. He is in this for the long run and sees massive upside by being a stakeholder in Agilitas,” said Ganguly.