This Bengaluru-based communication-automation startup is eyeing global expansion with major BFSI clients and AI

Fyno, a young communication-automation startup, began its journey with a modest pilot for a small NBFC. It established its brand for faster message delivery and easier communication management.

Journey of Fyno

Impressed by the results, the NBFC adopted the full platform and became Fyno’s first paying customer. The Bengaluru-based company was established in 2022 by Aniketh Jain and Ashish Agarwal. It has started expanding internationally, with clients in the US and New Zealand, including SigningBook and Glow Currency.

In a recent LinkedIn post, Jain shared the “dark” side of building a business. He explained how, when a customer writes a negative review on social media, most people believe it instantly.

Fyno gives enterprises full control over their customer communication stack, unifying all channels, SMS, WhatsApp, email, voice, RCS, and push notifications, and connects them to any internal system, whether it is core banking, mobile banking, CRM, or loan management software. 

Today, Fyno serves around 60 customers, with strong traction among banks, fintechs, and lending institutions. Its roster includes Karnataka Gramin Bank, LendingKart, TrueCredits, FlexiLoans, Scripbox, Protium, Freight Tiger, and Vinculum.

Fyno currently uses AI largely for analytics, to identify delivery issues, performance trends, and communication gaps.

However, the team plans to roll out AI-driven features such as automated content suggestions, template creation, and agent-assisted approval workflows.

The startup operates on an annual licence model, and for larger BFSI clients requiring on-premise setups, it deploys the platform on the customer’s own infrastructure.

Average contract values hover around $100,000, depending on features and complexity. In late 2023, Fyno raised $4 million in seed funding from 3one4 Capital and Arkam Ventures.

The investment is fuelling product expansion and international growth, especially in the Middle East.

The company competes with India’s Sinch Axiom and global players like Courier.com and Knock. Fyno has already clocked $2 million in FY25 revenue and is targeting $5 million next year.

With 30 BFSI pilots underway, Fyno aims to onboard 100 BFSI customers worldwide over the next five years while strengthening its platform and expanding its AI capabilities.

Also read: “The massive layoffs aren’t because of AI; they’re a result of aggressive COVID-era overhiring.” IBM CEO on tech layoffs in 2025 (startuppedia.in)