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Deepinder Goyal shares Zomato’s new ad starring Shah Rukh Khan
Zomato has pulled off its biggest advertisement to date titled “Fuel Your Hustle,” featuring Shah Rukh Khan, AR Rahman, Jasprit Bumrah and Mary Kom together.
Deepinder Goyal launches an ad video
Zomato CEO Deepinder Goyal launched the video this morning, offering a reflection on the “secret sauce” that fuels success. It opens with a shot of cricketer Jasprit Bumrah, before showing Shah Rukh Khan seated on a throne. Next comes boxer Mary Kom and music maestro AR Rahman.
Each person featured in the advertisement is a legend in their respective field, and the narrator wonders what fuels their greatness.
The video comprises snippets from old interviews, matches and concerts, showing moments of triumph and tears.
“What’s their secret ingredient? The secret sauce to greatness? What do they know that others don’t?” asks the narrator.
“They know the taste of sweat. The salt of tears. They wake up when it’s dark, show up when it’s hard. They know what it takes. Retakes. Mistakes,” he says before answering his question about what fuels greatness.
“Truth is, they are just like you and me. There is no secret recipe. They just want it more.”
These words appear on the screen while inspirational music plays in the background.
The ad ends with a closing sentence from Zomato: “The secret ingredient is hustle. Fuel your hustle. Zomato.”
Sharing the ad on X, Zomato CEO Deepinder Goyal said, “This isn't an ad. It’s a belief in effort over everything else.”
“Every day, millions of Indians tap ‘Place Order’ on Zomato in between their routines, responsibilities and dreams. Some are building startups. Some are raising kids. Some are taking a break.
“Different stories, one thing in common: Consistent effort.
“We’re not here to celebrate the stars, but the fire that built them. The fire each one of us carries inside — while food is just the fuel.
“To everyone chasing something they care deeply about and showing up for it — we're glad to be a small part of your journey,” said the CEO of Zomato.
This isn't an ad. It’s a belief in effort over everything else.
— Deepinder Goyal (@deepigoyal) July 15, 2025
Every day, millions of Indians tap ‘Place Order’ on @zomato in between their routines, responsibilities and dreams. Some are building startups. Some are raising kids. Some are taking a break.
Different stories, one… pic.twitter.com/ObZ0XWJ7o8
Netizens react
Within half an hour of being posted online, the post attained over 20,000 views on X, with netizens lauding the concept.
“What a banger! Finally someone pivots to Nike mode,” wrote one person, referring to Nike's famous campaigns that combine powerful storytelling with themes like grit and perseverance.
“Beautifully said. Effort fuels dreams - every single day,” another user said.
“With due respect casting these bigger stars won't do any justice to the business of Zomato, rather go for someone who can promote healthy eating and making people aware about healthy and clean eating maybe this will work a lot better for the brand of Zomato,” one individual suggested.