Swiggy Instamart recently introduced its “Shopping List” feature, which allows customers to make their grocery items with ease. This feature was inspired by a user’s suggestion on X (formerly Twitter) pointing out the traditional practice of jotting down shopping lists, a common practice among most Indian consumers.
Gurgaon entrepreneur's viral post
The Gurgaon entrepreneur Abhishek Asthana aka “Gabbar Singh”, called for a feature to simplify the online shopping process. In his post, he remarked, “Guys at @letsblinkit @Swiggy @ZeptoNow. Please listen. Indian shops operate via shopping lists. Shoppers go to a shop, give the list to the shopkeeper, and he gets everything. It’s very difficult to search, pick the quantity, and add items to the cart one by one on your platforms. Please provide a functionality to upload a list that automatically creates the cart for me. Thanks.”
Guys at @letsblinkit @Swiggy @ZeptoNow. Please listen.
— Gabbar (@GabbbarSingh) October 26, 2024
Indian shop via shopping lists. They go to a shop, give the list to the shopkeeper, he gets everything, It’s very difficult to search, pick the quantity & add to cart items one by one on your platforms.
Pls give a…
Also read: ‘Ghar jao!’ – Swiggy CEO bashes hustle culture, speech goes viral (startuppedia.in)
Swiggy Instamart cofounder responds
Incidentally, Swiggy Instamart has launched the feature. Phani Kishan, co-founder of Swiggy recently took to X and tagged the Gurgaon entrepreneur mentioning that they have listened to his advice and actually introduced the feature! Sharing a demo video to Swiggy Instamart’s Shopping List, Kishan wrote, “Well we heard you @GabbbarSingh
The feature is in pilot phase and we will be scaling it up to all the users gradually. Here's a small demo of your Shopping List @SwiggyInstamart”
He ended the post in a warm note with a heart emoji.
Well we heard you @GabbbarSingh ☺️
— Phani Kishan A (@phanikishan) October 26, 2024
The feature is in pilot phase and we will be scaling it up to all the users gradually. Here's a small demo of your Shopping List @SwiggyInstamart 🧡 https://t.co/ltIjjihH0J pic.twitter.com/UP9xqg7zti
What are the features of the Shopping List?
The Shopping List feature will allow customers to create their cart through three simple options: "Say it," "Scan it," and "Write it."
With "Say It," customers can just speak their list, like "milk, apples, and bread" while the app searches and adds items instantly to their cart.
With the "Write it," option users can paste typed lists from WhatsApp or Notes. Meanwhile, the "Scan it," feature will convert handwritten lists into a searchable format.
Customers can also prompt Siri [the virtual assistant developed by Apple Inc.] With "Hey Siri, create my Swiggy Instamart list," verbally to add their items. Siri will compile the list directly into the app.