Swiggy Challenges Zomato’s Hyperpure With B2B Kitchen Supplies Platform ‘Assure’

Food-delivery giant Swiggy’s business-to-business (B2B) platform Assure, which supplies kitchen essentials to restaurants, hotels and caterers, is all set to rival Zomato’s Hyperpure solution.

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What is Swiggy Assure?

Launched on the Google Play Store on September 17, 2024, Assure has been rolled out by Android Scootsy, a Swiggy subsidiary.

According to the app description, Assure offers "locally sourced, high-quality, and fresh ingredients" and adheres to hygiene standards from sourcing to delivery.

Swiggy Assure is a "comprehensive solution for all kitchen needs," as shared.

In a series of standalone apps launched by Swiggy, the kitchen supplies solution is the latest.

Other apps include Snacc, a quick food delivery app; Pyng, a professional services marketplace; and Instamart, its quick commerce service.

Earlier this week, Swiggy disclosed that Instamart has expanded to 100 cities across India, to meet the growing demand for 10-minute deliveries, particularly in tier II and III markets.

Incidentally, Instamart’s net loss for the October-December quarter widened to Rs 799 crore from Rs 574 crore a year earlier.

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