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Swiggy Challenges Zomato’s Hyperpure With B2B Kitchen Supplies Platform ‘Assure’

Swiggy’s B2B platform Assure, which supplies kitchen essentials to restaurants, hotels and caterers, is all set to rival Zomato’s Hyperpure.

By Ishita Ganguly
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Swiggy set to rival Zomato's Hyperpure

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Food-delivery giant Swiggy’s business-to-business (B2B) platform Assure, which supplies kitchen essentials to restaurants, hotels and caterers, is all set to rival Zomato’s Hyperpure solution.

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What is Swiggy Assure?

Launched on the Google Play Store on September 17, 2024, Assure has been rolled out by Android Scootsy, a Swiggy subsidiary.

According to the app description, Assure offers "locally sourced, high-quality, and fresh ingredients" and adheres to hygiene standards from sourcing to delivery.

Swiggy Assure is a "comprehensive solution for all kitchen needs," as shared.

In a series of standalone apps launched by Swiggy, the kitchen supplies solution is the latest.

Other apps include Snacc, a quick food delivery app; Pyng, a professional services marketplace; and Instamart, its quick commerce service.

Earlier this week, Swiggy disclosed that Instamart has expanded to 100 cities across India, to meet the growing demand for 10-minute deliveries, particularly in tier II and III markets.

Incidentally, Instamart’s net loss for the October-December quarter widened to Rs 799 crore from Rs 574 crore a year earlier.

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