Recently, the founder of an Indian home organizer company shared his story of going from making a staggering ₹20 lakh in daily revenue to almost losing his business to Amazon. Saumil Tripathi, the founder and CEO of Grapevine, reshared the confession post of this entrepreneur on social media detailing his rise and fall in the cutthroat world of online shopping platforms.
"I went from selling 20L of products per day to watching my generational-wealth dream crumble under Amazon," the man with the user name “Silly Panda” wrote on grapevine platform.
The post shared by Tripathi
In the post reshared by Tripathi, the startup founder elaborated that his "humble brand of home organizers" was the leader on Amazon and Flipkart, fetching nearly ₹20 lakhs in daily revenue at its peak.
The startup founder added that while looking for budget-friendly storage ideas for his apartment in 2017, he found these products were selling at high prices on Amazon India.
"I took a leap of faith and spent about INR 2.5 lakhs to buy 300 products and sold them for ₹300-500. To my shock, all 300 sold out in roughly 50 hours. Immediately, I reinvested to triple my inventory with about INR 7.5 lakhs. Same story – sold out fast," he said.
After two months, he made nearly 20 lakhs a day in revenue through both Amazon and Flipkart. "My margins hovered between 15%–25%, which meant I was netting anywhere between ₹3–5 lakhs profit a day. It felt surreal," he stated.
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Unfortunately, the sudden influx of competition from the e-commerce giant led to a sharp decline in sales, eventually resulting in a significant loss of revenue. The man further shared that his dream of creating generational wealth through his business was shattered before it could fully materialize.
Through this cautionary tale of the entrepreneur, Tripathi pointed out the importance of staying vigilant in the ever-evolving landscape of e-commerce.
"I'm not destitute by any means - I still have personal savings and assets from the peak times,” the startup founder concluded. “But the potential to scale this brand into a business that could have taken care of me and my family for decades disappeared. The point is, I'm no longer on the cusp of building a long-lasting empire.”
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