Anupam Mittal, the founder and CEO of People Group, took to LinkedIn to share how a Pune-based startup called “Sharma Ji Ka Aata,” in which he invested, has witnessed a surge in growth numbers.
Eighteen months ago, on Shark Tank India, Anupam Mittal invested Rs 40 lakh in Sharma Ji Ka Aata.
According to Mittal, at the time, the D2C startup was clocking Rs 1 lakh per month in revenue.
Today, it is close to hitting Rs 1 crore in monthly revenue.
WHY HOMEMADE FLOUR?
Sangeeta Sharma, the founder of Sharma Ji Ka Aata, faced multiple personal hardships in 2016.
While her son suffered from a severe intestinal injury, her husband suffered a cardiac arrest.
In his LinkedIn post, Anupam shared Sangeeta’s story.
He wrote, “On a day of grocery shopping, she was shocked to find that the atta available was full of chemicals and
additives.”
When Sangeeta couldn't find any trustworthy flour nearby, she bought a chakki.
According to Mittal, Sangeeta started “grinding her own atta—not to start a business, but to solve a personal problem.”
He added that very soon, Sangeeta’s pure and unadulterated aata became popular and the brand started growing.
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GROWTH OF SHARMA JI KA AATA
When the brand's founders pitched on Shark Tank India, they were operating from just a “tiny chakki in Pune,” clocking Rs 1 lakh in monthly revenue. This was eighteen months ago.
Fast forward to today, and the Pune-based homemade flour startup is now close to clocking Rs 1 crore per month in revenue.
In Anupam Mittal’s words, “They're hitting close to ₹1 Cr/month, operating out of a 20,000 sqft factory, and poised to become a true D2C powerhouse.”
While Sangeeta works on the product side of the business, her sons Pranav and Tanishq lead growth and operations.
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ANUPAM MITTAL’S LEARNINGS
In his LinkedIn post, Mittal also mentioned that he had learned three key things from “the best entrepreneurs.”
First, they start with a personal problem.
Second, they prioritize passion and product instead of falling into an endless cycle of planning.
And third, the brands that come out of them always echo authenticity.
Mittal’s connection with the startup has deepened.
He wrote, “For me, this investment has become more than a business opportunity-it's a mission.”
“The Sharmas have become family, so much so that they affectionately call me 'Sharmaji ka beta’,” Mittal added.
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