The Indian quick commerce space is leaving no stone unturned to give new definitions to convenience, speed, and efficiency.
Just last month, when quick commerce platform Zepto released a teaser in collaboration with the automobile company Skoda, people almost believed that the app would deliver cars online in under 10 minutes.
Such is the confidence the country has in its quick commerce space.
Later, Zepto co-founder and CEO Aadit Palicha took to LinkedIn to clarify that the collaboration only meant that customers could order a test drive of the Škoda Kylaq in just ten minutes.
But he didn't dismiss the possibility of delivering a car either.
URBAN COMPANY MAKING HEADLINES
Almost five days ago, Urban Company announced its 15-minute Insta Maid service.
Later, after receiving backlash, the name of the service was changed to Insta Help.
Anyway, it's safe to say that quick commerce in India has expanded beyond just the realms of food and grocery. It has touched medicines, electronic gadgets, and now even fashion, toys, and house cleaning services.
Reacting to the news, quick commerce logistics startup Zippee’s founder, Madhav Kasturia took to LinkedIn to share his humourous take on speed, convenience, and the quick commerce industry.
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MATCHMAKING IN TEN MINUTES!
In a LinkedIn post, Madhav Kasturia wrote, “Urban Company just launched 15-minute maids - because 10-minute groceries weren't fast enough. Their new Insta Maids service promises utensil cleaning, mopping, and even cooking prep - at your doorstep in 15 minutes.”
He further stated that if this 15-minute service works, quick commerce “just leveled up from groceries to humans.”
Listing the major quick commerce players like Blinkit, Zepto, and Swish, the Zippee founder said that they deliver groceries and entire meals in just 10 minutes.
Concluding his post, he added a funny take on how quick commerce might progress to something else - 10-minutes matchmaking!
In Madhav’s words, “If this trend continues, we might just get married via 10-minutes matchmaking. Swipe, match, mandap - done!”
He even tagged matrimonial startup Shaadi.com and asked for their take on it.
A LinkedIn user commented on the post stating, “So basically the best product in Indian ecommerce is " Human Being.”
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