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Entrepreneur praises Swiggy Instamart
A startup founder’s post praising Swiggy Instamart for a quick telemedicine call and delivery of the “right” medicines to his doorstep has divided the internet.
While some praised the service, others doubted whether it is safe to get a doctor’s prescriptions within two minutes over a phone call.
Yuvraj Aaditya Arya shared on social media that he was down with a fever and severe back pain.
As he opened the Swiggy Instamart to order some medicines, it prompted him for a doctor’s prescription.
“My first thought: where would I get one now?” he wrote.
Yuvraj next discovered that there was an option for a telemedicine call on the Swiggy app.
“Within minutes, someone from @pharmeasyapp connected me to a doctor,” he shared. “He advised me on the right medicines, wrote a prescription, and in less than 20 minutes the medicines were at my doorstep.”
Lauding the Indian startupswiggy ecosystem, he remarked, “That’s the power of the Indian startup ecosystem. That’s the power of India’s e-commerce + healthcare integration.”
He further expressed that this innovation could only be found in India.
“Honestly, I don’t think this is possible anywhere else in the world,” he said.
Down with fever and severe back pain today. Thought it was viral.
— Yuvraj Aaditya Arya (@AadityaYuvraj) September 29, 2025
Opened @Swiggy instamart to order some medicines, added them to cart - and then it asked for a prescription. My first thought: where would I get one now?
But right there on the Swiggy app, there was an option for…
Netizens respond
A user commented, "Everyone’s clapping, but think deeper… a doctor giving prescriptions in 2 mins just to push meds via delivery apps isn’t innovation, it’s dangerous. This isn’t healthcare, it’s e-commerce addiction dressed as progress."
"I recollect a discovery call with an SF based entrepreneur who wanted to build Pharmeasy for the US. This was when Pharmeasy was still relatively unknown," said another user. "But the FDA regulations and HIPAA made it impossible to do it at the time. Not sure if things have changed since in the US."
A third user remarked, "Was it a video for diagonsis you based on your physical and symptoms or was it only a oral call based on which the prescription was given? isn't it wrong that if no physical verification was done?" to which Yuvraj Aaditya replied, "If you need a video call for fever meds God help you".