Anupam Mittal Says What You Promote on Social Media Gets Sold

Shaadi.com CEO Anupam Mittal said what you promote on social media will get sold.

The multimillionaire angel investor remarked, “Jo social media pe dikhta hai, vahi bikta hai” – is the new embodiment of marketing today.”

He elaborated that although these days customers are “fatigued” by “overt advertising” when a brand stays true and does something “unexpected” people accept it immediately. 

“The ‘unexpected’ does not have to be a BIG idea or an EXPENSIVE film or a super PLANNED reel,” the Shark Tank India judge remarked In a recent LinkedIn post. “In fact, quite the contrary.”

“It’s the little things that people relate to on a psychological, cultural and behavioural level,” he added.

You can check Anupam Mittal's post here. 

Referring to the recent marketing collaboration between Swiggy and Shaadi.com, Mittal jokingly remarked someone from his team must be “manifesting” their own wedding with back-to-back promotions.  

“With these back-to-back bangers, it looks like someone on Shaadi.com’s team is manifesting their own wedding this year.”

Also read: Shaadi.com CEO Asks Zepto's 22-year-old CEO If He Is Looking for Bride (startuppedia.in)

Netizens react

Netizens have loved Mittal’s post and showered it with hundreds of comments.

An individual wrote, “It’s fascinating how the simplest ideas—like shaadi ke laddoo or shagun ka lifafa—can resonate so deeply with audiences.”

Another commented, “Marketing is all about connecting with humans and being relatable and triggering their emotions.”

““Jo social media pe dikhta hai, vahi bikta hai”

Easy way for shaadi There is no cost to pay for registration. Maybe I am wrong,” remarked another professional.

Also read: Market Decides Vehicle Scrap Prices, Govt Has No Role: Nitin Gadkari (startuppedia.in)