Former Shark Ashneer Grover Trademarks Name; Will Sony TV Pay Royalty for Using His Name?

Former Shark Tank India judge and erstwhile co-founder of BharatPe Ashneer Grover has recently trademarked his name. He joins the celebrity club with bigshot names with the likes of Shah Rukh Khan, Amitabh Bachchan, Kajol, Ajay Devgn, and Alia Bhatt who have also trademarked their names.

Lawyer displays Grover's trademark certificate on social media

A practicing lawyer at the Delhi High Court who specializes in IP rights and trademarks, Ms. Aditi Tuteja shared the update along with the certificate of the same on her LinkedIn post. The lawyer announced the successful registration of entrepreneur Ashneer Grover’s name as an intellectual property under class 41 of the Trade Marks Act 1999.

“I’m thrilled to announce that we’ve successfully secured a trademark for Mr. Ashneer Grover,” Tuteja wrote sharing a digital copy of Grover’s trademark certificate.

“After navigating legal landscapes, we achieved this significant milestone. This trademark not only strengthens their brand identity but also expand their commercial reach beyond entertainment,” the lawyer added.

Check Aditi Tuteja's LinkedIn post here.

Grover became popular with the business reality television series, Shark Tank India. His frank opinion and bold attitude often raised controversies. Even during the current promotions of the upcoming season, Shaadi.com CEO Anupam Mittal took an indirect dig at Grover following a verbal feud between them on social media. 

Meanwhile, netizens showered remarks on LinkedIn, with some taking a jibe at his necessity for trademark and others suggesting future Grover parents avoid naming their sons as ‘Ashneer.’

Incidentally, netizens have compared Snapdeal CEO Kunal Bahl to former shark Ashneer Grover for his aggressive attitude after watching the teaser for the upcoming fourth season of Shark Tank India.

On the other hand, some professionals think that this move by Ashneer Grover entails more royalties from Sony TV for using his name during the promos of the reality show, Shark Tank India. Notably, Grover has not yet made a public statement regarding this. 

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