Blinkit, Zepto, Swiggy Instamart, Bigbasket and Flipkart Minutes set to clock 1 billion orders by Diwali

As per recent reports, India’s five leading quick commerce companies -  Eternal-owned Blinkit, Swiggy’s Instamart, Zepto, Tata’s BigBasket and Flipkart Minutes are expected to cumulatively hit the one billion (100 crore) order mark by Diwali, in October.

For the entire calendar year, the number could be even higher as these quick commerce giants expand their reach and customer demand surges during the festive period.

Quick commerce giants to hit 100 crore order mark by Diwali

As reported by MoneyControl, Blinkit, Swiggy’s Instamart, and Zepto have already delivered 2.1 million, 1.05 million and 1.5 million orders each day, respectively, which means they are already clocking over one billion orders cumulatively on an annualised basis at the current pace.

These top three firms together account for a big chunk of the order volumes.

Meanwhile, Tata’s BigBasket is clocking over 0.5 million orders each day, and Flipkart Minutes has around 0.3 million orders each day.

As Amazon Now and FirstClub are joining the race means the order volumes will increase further.

The quick commerce industry has grown over 100 per cent year-on-year (YoY), driven by city and category expansion, said Satish Meena, advisor to Datum Intelligence, a market research firm focused on consumer technology.

“Consumers have moved about 15-20 percent of their non-grocery items to quick commerce from traditional e-commerce and offline stores earlier which has further propelled the industry. The purchasing patterns show the market is now growing on planned purchases instead of last minute top ups like earlier,” Meena said.

The sharp rise of quick commerce comes at a time when the Competition Commission of India (CCI) is currently reviewing the operations of companies to assess whether they follow anti-competitive practices.

Along with investigating allegations of possible foreign direct investment (FDI) norm violations, the CCI is also monitoring the pricing strategies of quick commerce companies and whether they give preferential treatment to some sellers.

The increasing scrutiny is also because the sector has gone from near zero to a $7.5 billion market in a span of five years.

“While companies are expanding to newer cities, the growth from outside the top 8-10 metros is taking longer than anticipated. Grocery spends are rangebound so the growth rate depends on how fast the non-grocery categories scale from here,” he concluded.

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