As reported by The Economic Times, Zomato-owned quick commerce platform Blinkit has changed its commission mode from brands and sellers on its marketplace in some categories, moving from a fixed rate to a variable one.
As Blinkit’s profitability has been hit by aggressive expansion plans and intense competition in the quick commerce sector, the revised rate structure could help the firm improve its take rates or the percentage of revenue earned by it from its gross order value.
Blinkit changes commission mode
Earlier, Blinkit had a fixed rate for every category with commission ranging between 3% and 18%, depending on the category.
In the new system, Blinkit would charge a commission based on the selling price of any item, even within the same category.
Recently, Deepinder Goyal remarked about Blinkit, “It's about making sure that the discipline of execution stays intact in the team. Our burn rate is 2-3% of the sector, while our category share would be 40-45%.”
The quick commerce player added 216 new dark stores during the quarter ended December 2024, taking its total count to 1,007.
Currently, Albinder Dhindsa’s company is targeting to almost double its dark store count to 2,000 by Q3 FY26.
In comparison, its rival Swiggy Instamart had 705 dark stores as of December 31, 2024, scaling its quick commerce presence to 76 cities.
Incidentally, Blinkit posted an adjusted EBITDA loss of INR 103 Cr in Q3 FY25 as against a loss of INR 8 Cr in the preceding September quarter. [Source: Inc 42]
Interestingly, Blinkit is not the only quick commerce player revising its commission structure.
As reported by Financial Express, Swiggy Instamart is also likely to increase the commission rate to 20-22% from its earlier rate of 15%.
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