Billionaire Mukesh Ambani-led Jio Financial Services Launches 10-Minute Loans Against Securities, Up To Rs 1 Cr

Jio Financial Services, Mukesh Ambani-led Reliance Industries' financial arm, has announced the launch of digital loans against mutual funds and shares, marking its entry into the secured lending space.

With this new offering, the company aims to tap into India’s growing retail investor base and establish its presence in the country’s competitive fintech landscape.

The service will allow users to avail instant loans by pledging their mutual fund units or demat shares, eliminating the need for lengthy paperwork or physical verification. The loans will be processed through a fully digital interface on the Jio Financial app.

Digital Lending Made Simple and Seamless

The loan facility will be available through Jio Financial’s digital platform, where users can seamlessly pledge their existing investments and receive funds instantly.

According to the company, the new loan offering is designed to provide retail investors with instant liquidity without having to sell their investments.

This facility will help customers avail loans up to Rs 1 crore with interest rates starting at 9.99% for a maximum tenure of up to 3 years and, notably, no foreclosure charges. This aligns with JFS’s strategy to offer flexible, customer-first financial solutions for India’s digitally savvy population.

Customers will be able to pledge mutual fund holdings via CAMS (Computer Age Management Services), a key mutual fund transfer agent, or through NSDL and CDSL for shares held in demat form.

The platform aims to provide a user-friendly, transparent borrowing experience, offering real-time visibility on eligible loan amounts and interest rates. With this, Jio Financial Services is positioning itself as a tech-first lender, focusing on efficiency, convenience, and customer trust.

The new offering comes a few days after Jio Financial Services (JFS) infused INR 1,000.24 Cr in Jio Finance Limited. 

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Jio’s Expanding Fintech Ambitions

JFS’s foray into secured digital lending is seen as a natural extension of Reliance’s digital ecosystem, leveraging its customer base and robust tech infrastructure. 

The company was carved out of Reliance Industries in 2023 with a mandate to provide financial products, including loans, insurance, and wealth management.

So far, JFS has largely focused on payments and insurance broking. However, with the new LAS offering, it signals a serious play in the lending space. The product is being rolled out in phases, with more investment options and deeper integration expected in the coming months.

As of now, JFS has not disclosed specific loan terms but has indicated that the product will be competitive in terms of interest rates and processing speed.

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