Bengaluru Woman's Startup Idea to Train Cooks to Make High Protein Meals Sparks Debate

Realizing the growing demand for a high-protein nutritious diet, a Bengaluru woman recently suggested a unique start-up idea for training cooks to prepare high-protein meals.

The startup idea that went viral

She wrote on social media platform X, “Need a startup that teaches maids and cooks how to make high quality high protein meals or meal prepping. untapped market."

While the post quickly captured attention, it also started an online debate about class and the need for equitable solutions.

The lady explained, “Just to be clear – I understand that there is a class discourse to be had here but I’m sure there’s a way to implement this equitably such that house helps can learn a bit more about health and nutrition and make way more money since there’s a demand anyway."

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need a startup that teaches maids and cooks how to make high quality high protein meals or meal prepping. untapped market.

— amirtha (@ewyuckugh) December 3, 2024

One user shared the practical challenges of the lady’s idea saying, “Tried doing exactly this in Bangalore in 2019-20. – Maids/cooks are notoriously hard to manage – Logistics of grocery management was also hard, maybe much easier now thanks to services like Zepto/Instamart – Folks were willing to pay the premium, but never stuck to the meal plan."

A second user commented, “This is an excellent idea. Don’t understand what’s making people mad. Isn’t this what Urban Company did for salons, grooming, repairs, furniture, cleaning, painting etc? They’re trained, follow a checklist of standards, etc. Why not cooks?"

Another user wrote, “So true!! Protein deficiency is the biggest untapped market in India."

One individual mentioned, “Would love this but also people need to start cooking for themselves. It’s shocking how many people don’t know how to cook in their 20s."

The social media post suggesting the start-up idea for training cooks to prepare high-protein meals has got over 7 lakh views so far.

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