Myntra Starts 30-Minute Rapid Delivery Service M-Now in Bengaluru

India’s leading e-commerce company, Myntra, has launched its new rapid delivery service, M-Now, which offers to deliver orders in just 30 minutes. 

Myntra launches M-Now

Myntra’s latest offering delivers clothes and accessories in 30 minutes to customers in Bengaluru. This is Myntra’s attempt to survive in the ever-changing quick commerce landscape. Zepto, Zomato’s Blinkit, Swiggy Instamart, Tata BigBasket, and Flipkart Minutes have already adopted this express delivery model.

While M-Now is currently available only to Bengaluru residents, it will be started in Mumbai, Delhi, Pune, and other cities shortly. 

When quick commerce companies deliver groceries and other essentials in 10-20 minutes, they charge customers an additional amount for the additional convenience. However, Myntra is not charging customers any additional convenience fee for express orders under M-Now at the moment as disclosed to MoneyControl by CEO Nandita Sinha.

“Right now we are just launching, so no different (pricing) is planned. But the space will evolve. We'll figure out how customers are looking at selection, how they are looking at convenience, kind of brands and products (they want)...and what really works for them. So, we'll figure that,” Sinha stated.

Reportedly, Myntra has partnered with third parties to utilize their dark stores for Myntra deliveries.

Also read: Putin Praises PM Modi’s Support for SMEs Through 'Make in India' (startuppedia.in)

“Currently, we are working with third parties for their dark stores but all of this is emerging, we’ll explore other synergies as we expand,” Sinha told Moneycontrol. “We are not seeing it from an exclusivity point of view. It's more about what the requirement for Myntra is, how much space is required, what the logistics is like and everything else.”

Notably, quick commerce companies control the dark stores themselves.

“Our deliveries are going to be a mix of these two (dark stores and tie-ups with brand stores),” Sinha said.

With M-Now, Myntra joins the party with other quick commerce bigshots delivering orders in a short frame of time as opposed to the traditional 2-3 days delivery model.

With changing customer preferences, companies are also remodeling their mode of operations. 

Also read: Zoho CEO Says, 'India Has to Value People Who Do Hands-On Work - Electricians, Plumbers...' (startuppedia.in)