‘Astrotalk’ Launches ‘Astrotalk Store’ Entering D2C Vertical, Targets Rs 1,250 Cr Revenue in FY25

Online astrology consultancy platform AstroTalk has launched an ‘Astrotalk Store’ in the direct-to-consumer (D2C) vertical.

A range of gemstones and healing stones charged with ‘positive mantras and chants’ by astrologers would be available in the Astrotalk Store.

The company also states that the collection includes accessories designed to enhance style and energy alignment, with categories such as Love, Money, and Evil Eye.

"We observed a significant demand from our customers for authentic remedies," said Anmol Jain, Co-founder and Chief Business Officer (CBO) of AstroTalk. "This led to the launch of Astrotalk Store, offering certified gemstones and addressing the lack of trust in the market."

Since its introduction four months ago, the AstroTalk Store has been generating daily revenues of Rs 10-15 lakh, translating into an annualized run rate (ARR) of Rs 36-45 crore. Jain added that the ARR is projected to reach Rs 100 crore by the end of FY25.

In the long run, the D2C platform is expected to contribute 25-30% of the company's revenue while also achieving profitability.

AstroTalk products are now available on Amazon and Myntra. The company has disclosed plans to make its products available on the quick-commerce platform Zepto as well.

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About Astrotalk

The astrological forecasting brand was founded in 2017 by IT Engineer and TEDx speaker Puneet Gupta.

The app boasts over 41,000 astrologers on its platform, with over 4,50,000 daily users and over 2.5 million monthly users. 

The Noida-based Astro startup made an impressive financial performance in FY24, with revenue from operations rising 2.3x to Rs 651.12 crore and profit growing 11.8x year-on-year to Rs 99.99 crore.

As stated by the company, the firm is targeting to double its revenue year over year to approximately Rs 1,250 crore, with an operating profit of Rs 230-250 crore in the current fiscal year (FY25).

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