Thousands queue up outside as Nothing opens its first 5,000 sq ft flagship store in Bengaluru in presence of CEO Carl Pei

London-based smartphone maker Nothing on Friday inaugurated its first flagship retail store in India, choosing Bengaluru as the launch city as it deepens investments in one of its fastest-growing markets.

Located on 100 Feet Road in Indiranagar, the 5,000 sq ft outlet was opened by CEO Carl Pei and co-founder and India President Akis Evangelidis.

Nothing's India launch

Thousands of people stood in line outside as the outlet was unveiled.

The launch indicates the company’s shift from an online-first sales strategy to a more immersive, offline-led engagement model in India.

The flagship store showcases Nothing’s smartphones and audio products alongside devices from its sub-brand CMF and official merchandise.

Designed as an experiential hub, the space allows customers to interact with products, participate in community events and preview upcoming launches.

Staying true to the brand’s transparent design philosophy, the store features exposed concrete, aluminium, steel and glass elements, drawing inspiration from retro-futuristic industrial assembly lines.

Company executives said the outlet is intended to go beyond conventional retail, functioning as a community platform for collaborations, product discovery and hands-on engagement.

The Bengaluru outlet also integrates creator-focused features, including a dedicated content studio for unboxing and hands-on videos, gamified installations such as vending machines and claw games, exclusive customised merchandise, and a community hangout zone hosting meetups and events.

Visitors will also have access to complimentary refreshments.

The India flagship follows the company’s global retail expansion after opening its Soho store in London, with additional flagship outlets planned in cities such as New York and Tokyo.

The expansion comes amid strong momentum for Nothing in India.

According to Counterpoint Research, the brand has ranked among the fastest-growing smartphone players in the country in recent quarters, driven by its design-centric positioning and community-led marketing strategy.

The Bengaluru store will operate daily from 11 am to 9 pm.

Also read: Bengaluru IT workers join state-wide protest against Union Government’s 4 labour codes (startuppedia.in)