“All the AI-enhanced productivity of the world is being sucked away by short videos,” says CRED Founder Kunal Shah

Cred founder Kunal Shah has sparked a wide online discussion after sharing his thoughts on how short-video apps are affecting people’s focus. 

Many users felt his comment was spot-on, saying that even though AI helps them finish work faster, they end up spending that saved time scrolling through reels and similar content.

Why Kunal Shah Says Reels Are Cancelling Out AI Productivity

Short-form video platforms like Instagram Reels, YouTube Shorts, and TikTok have changed the way people spend their free time. These apps show endless streams of quick clips, and users often watch far more than they planned. 

In his tweet, Kunal Shah wrote, “All the AI enhanced productivity of the world is being sucked away by short videos.” 

The short comment hit home for many users who said that finishing tasks early often leads to picking up the phone, and losing track of time.

People online noted that AI is helping with writing, research, planning, and everyday tasks. But the same people who benefit from these tools also find themselves glued to reels during breaks, which then extend far beyond a few minutes.

Work coaches and tech writers say this is becoming a common pattern: AI frees up time, and short-video apps quickly fill it. Shah’s post has pushed many to reflect on how much time they spend scrolling without even noticing.

Kunal Shah's message serves as a simple reminder that while AI may speed up our work, staying mindful about how we use the extra time is still up to us.

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