‘Swiggy is always tough to fight, Aadit Palicha is smart...hum se hi seekh ke gaye hain sab Zepto,’ says Deepinder Goyal

Zomato’s Deepinder Goyal jovially teased Zepto’s marketing team during his appearance on Raj Shamani’s podcast. Goyal, 42, appeared on the latest episode of the podcast to discuss 10-minute deliveries, gig workers, his competitors, etc.

Deepinder Goyal speaks about rivals Swiggy and Zepto

Zomato-owned Blinkit is one of India’s leading quick commerce platforms, which is in direct competition with Zepto and Swiggy Instamart. Restaurant aggregator Swiggy, on the other hand, is a competitor of Zomato.

When popular podcaster Raj Shamani asked Deepinder Goyal about his take on competition, the entrepreneur answered, “Hum nahi karte hain (We don’t do it).”

He added that he does not order from Swiggy or Zepto to see how they work. When pressed further, Goyal acknowledged that Swiggy is a formidable rival, and he praised Zepto’s marketing team before slipping in a dig at them.

“If you had to pick one thing that Zepto does well and one thing that Swiggy does well, what would it be?” Shamani asked the Zomato boss.

“I think Swiggy is still a formidable food delivery competitor for us. Always tough to fight them, always. Ek inch extra room bhi nahi milta vahan pe,” Goyal said.

The Zomato boss lightheartedly teased that Zepto's marketing team was formed with all former Zomato employees. He said that while rival Zepto's marketing is impressive, all of the creativity was already implemented by Zomato.

“And Zepto… I don’t know. I think their marketing is quirky and nice,” said the CEO of Zomato, before adding, “But the Zomato team runs it. Ex Zomato log hain vo saare (They are all former Zomato employees).”

Deepinder Goyal lauded Zepto and added that former Zomato employees who learnt the skills in his company are now working in Aadit Palicha's venture.

“Hum se hi seekh ke gaye hain sab. Good for them (They learned it from us),” Goyal remarked, chuckling.

When asked if he likes Zepto founder and CEO Aadit Palicha, Goyal took a long pause before answering.

“Yes, as many times as I have met him, I have actually liked him,” he said. “I think he’s a smart guy, talks well, earnest,” he added about Palicha.

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