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D2C men’s fashion brand, Snitch, reported a twofold increase in revenue in FY25, reaching Rs 505.75 crore, up from Rs 243 crore in FY24, according to the financial statements sourced from Registrar of Companies (RoC).
The company generated Rs 498 crore from operations (sale of products) and Rs 7.5 crore from non-operating income in FY25, compared to Rs 241 crore and Rs 1.6 crore, respectively, in FY24.
The purchase of stock in trade and cost of material consumed stood at Rs 255.4 crore and Rs 36.5 crore, respectively, in FY25. Employee benefit expense surged 3.7X to Rs 65.2 crore in FY25, from Rs 17.6 crore in FY24. Finance cost and depreciation amounted to Rs 1.8 crore and 2.8 crore, respectively, in FY25.
Marketing expense rose by 2.3X from Rs 35 crore in FY24 to Rs 82.6 crore in FY25. Rent expenses jumped to Rs 24 crore in FY25 from Rs 1.6 crore in FY24. In line with the topline expansion, total expenses increased 2.1X to Rs 508 crore in FY25, compared to Rs 236.2 crore in FY24.
Snitch reported a net loss of Rs 1.7 crore in FY25, slipping from a net profit of Rs 4.3 crore in FY24. On average, the company spent Rs 1.02 to generate every rupee in FY25, compared to Rs 0.98 in FY24.
As of March 31, 2025, Snitch’s total assets stood at Rs 276 crore, including cash and bank balances of Rs 66 crore. Net cash flow from operating activities stood positive at Rs 1.1 crore in FY25, compared to a negative Rs 39.6 crore in FY24.
About Snitch
Founded in 2019 by Siddharth Dungarwal, Snitch is a fast-growing Indian D2C men’s fashion brand offering trendy and affordable apparel. The brand is known for popularizing coordinated sets and has expanded to over 100 offline stores across India. As of February 2026, it has also entered the UAE market.
Before launching Snitch, Siddharth spent nearly 17 years in the apparel industry, including running a B2B manufacturing firm, 4M Clothing, which produced for major brands. During the COVID-19 pandemic in 2020, when B2B orders declined sharply, he pivoted to a Direct-to-Consumer (D2C) model, launching Snitch.co.in with just 39 products and a four-member team.
Snitch offers a comprehensive range of menswear catering to diverse tastes, sizes, and lifestyles. Originally a digital-first brand, it has rapidly scaled its omnichannel presence with 100+ physical stores nationwide.
In October 2025, the company launched a 60-minute apparel delivery service, marking its foray into quick commerce. The pilot was rolled out in Bengaluru, with plans to expand to Delhi, Mumbai, and Hyderabad, followed by a nationwide rollout by 2026.
Snitch Funding
Snitch appeared on the second season of Shark Tank India and raised Rs 1.5 crore for 1.5% equity at a Rs 100 crore valuation from Anupam Mittal, Aman Gupta, Namita Thapar, Vineeta Singh, Peyush Bansal, and Amit Jain. In December 2023, the company raised Rs 110 crore (approximately $13 million) in a Series A round co-led by SWC Global and IvyCap Ventures.
It secured its latest funding in June 2025, raising $40 million (Rs 338.4 crore) in a Series B round led by 360 ONE Asset. Existing investors IvyCap Ventures and SWC Global participated in the round, along with the Ravi Modi Family Office and other angel investors, to support its offline expansion.
To date, the company has raised a total of $53.3 million (approximately Rs 440 crore).