Founded by Husband-Wife Duo in 2012, Specialty Coffee Chain Blue Tokai Posts Rs 333 Crore Revenue in FY25, Narrows Losses to Rs 50 Crore

Blue Tokai Coffee Roasters, a homegrown specialty coffee chain, reported a 50% year-on-year increase in revenue to Rs 332.7 crore in FY25, up from Rs 221 crore in FY24.

Blue Tokai Financials

Nearly 98% of the company’s total revenue in FY25, amounting to Rs 325 crore, was generated from the sale of products, while the remaining Rs 7.4 crore came from other income sources. In FY24, revenue from operations stood at Rs 215.7 crore, with Rs 5.5 crore contributed by other income.

The cost of material consumed stood at Rs 104.6 crore in FY25, reflecting a 20% increase from Rs 87.5 crore in FY24. Employee benefit expenditure increased by 12.6% year-on-year, to Rs 94.5 crore in FY25, up from Rs 84 crore in FY24. 

Finance costs more than doubled to Rs 4.3 crore in FY25 from Rs 2 crore in FY24. Depreciation expenses climbed to Rs 30.7 crore, compared to Rs 19.7 crore a year earlier. 

Marketing expenses remained largely stable at Rs 7.6 crore in FY25, versus Rs 7.7 crore in FY24. Meanwhile, the rent expense of the company surged 67%, to Rs 55.16 crore in FY25, up from Rs 33 crore in FY24. Overall, the company’s total expenditure increased by 35% to Rs 385 crore in FY25, compared to Rs 284.5 crore in FY24. 

Despite the rise in expenses, the company narrowed its net loss by 20.6% to Rs 50.2 crore in FY25, from Rs 63 crore in FY24. On average, Blue Tokai spent Rs 1.18 to earn every rupee in FY25, improved from Rs 1.32 in FY24. 

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About Blue Tokai

Founded in 2013 by Matt Chitharanjan, Namrata Asthana, and Shivam Shahi, Blue Tokai Coffee Roasters is one of India’s largest specialty coffee brands. The company focuses on sourcing, roasting, and retailing premium Indian Arabica beans and operates over 150 locations, along with four roasteries and an international presence in Japan and Dubai.

Blue Tokai follows a multi-channel strategy, retailing through its company-owned cafés, a direct-to-consumer website, and third-party platforms such as Amazon and BigBasket. It has also partnered with marquee retail outlets, luxury hotels and restaurants, leading corporates, and co-working spaces across the country.

The brand began as a small roastery operating out of a spare bedroom in Namrata Asthana’s parents’ home in Delhi. Its founders aimed to source high-quality Arabica beans directly from Indian farmers and roast them fresh for domestic consumers, at a time when most of India’s premium coffee was exported. The name “Blue Tokai” is derived from an old Malabar word for a peacock’s plume (“Tokai”), inspired by the bird commonly found on Indian coffee estates.

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Blue Tokai Funding

In its most recent funding round in September 2025, the company raised Rs 220 crore ($25 million) in a bridge round from existing investors A91 Partners, Anicut, Verlinvest, and 12 Flags. Earlier, in August 2024, it secured $35 million (Rs 290 crore) in a round led by global investment platform Verlinvest. In January 2023, Blue Tokai raised $30 million (Rs 245 crore) in its Series B round led by A91 Partners. To date, the company has raised over $105 million in total funding.

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