London-based consumer tech brand Nothing to open its first global flagship store in India in 2026

Nothing will open its first global flagship store in India later this year, making its offline retail debut outside the United Kingdom. 

Nothing's flagship store

The London-based consumer technology brand announced in a social media post on Monday, January 12, without disclosing details about the location or launch date.

“Flagship store. Opening soon,” Nothing India posted on X.

Earlier, Akis Evangelidis, the company’s co-founder and India head, and Carl Pei, Nothing’s co-founder and CEO, had hinted at plans for a flagship store on X.

Objects in this post will be closer than they appear.

Flagship store. Opening soon. pic.twitter.com/70JT7xXDdz

— Nothing India (@nothingindia) January 12, 2026

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About Nothing

Founded in 2020 by Carl Pei, Nothing Technology Limited (stylised as NOTHING) is a British consumer electronics company headquartered in London. Pei is a co-founder of the popular smartphone brand, OnePlus. Nothing develops smartphones, audio products, and related software, positioning itself as a design-focused challenger brand.

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Tech brands and their flagship stores in India

Flagship stores are typically designed as spaces where customers can see, try, and learn more about a brand's products in person.

For consumer tech companies, a physical retail presence often focuses on hands-on product experience rather than just sales.

India has become a big market for several global technology brands in recent years.

When Apple opened its first official retail stores in India, it chose New Delhi and Mumbai. The tech brand has since expanded its retail presence to Pune and Bengaluru.

Nothing opened its first physical retail store in London in 2022, called Nothing Store Soho. With the upcoming store in India, the consumer tech company will be opening its first flagship outlet outside the UK.

Details about the store’s location and opening timeline are expected to be shared later by the company.

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